Sway

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

“I was only nine years old, but I knew what death was. It was the end. When it came to my dad though, no amount of rational thought could outweigh my feelings. I watched the footage over and over again, trying to validate my hopes and dreams, believing there was a minute possibility he made it out of the building alive.” After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father’s death. With heartbreaking vulnerability, he details how his incessant quest resulted in a devastating act of violence that stripped his innocence as a young man. As Matt spirals down a bottomless pit of drug abuse, he willfully risks his life in search of the next high—all in an attempt to forget his past. Now at twenty-eight years old and sober, he recounts his unique story—one full of heartbreak and despair, grief and uncertainty, but most importantly, happiness and hope. The lesson he teaches us is clear but intricate: No matter how far you fall, you can always rise again. No matter how far you stray, you can always find your way home. And no matter how wide you sway, you can always pick up the pieces and stand tall.

A YALSA 2015 Best Fiction for Young Adults Pick In Kat Spears's hilarious and often poignant debut, high school senior Jesse Alderman, or "Sway," as he's known, could sell hell to a bishop. He also specializes in getting things people want---term papers, a date with the prom queen, fake IDs. He has few close friends and he never EVER lets emotions get in the way. For Jesse, life is simply a series of business transactions. But when Ken Foster, captain of the football team, leading candidate for homecoming king, and all-around jerk, hires Jesse to help him win the heart of the angelic Bridget Smalley, Jesse finds himself feeling all sorts of things. While following Bridget and learning the intimate details of her life, he falls helplessly in love for the very first time. He also finds himself in an accidental friendship with Bridget's belligerent and self-pitying younger brother who has cerebral palsy. Suddenly, Jesse is visiting old folks at a nursing home in order to run into Bridget, and offering his time to help the less fortunate, all the while developing a bond with this young man who idolizes him. Could the tin man really have a heart after all? A Cyrano de Bergerac story with a modern twist, Sway is told from Jesse's point of view with unapologetic truth and biting humor, his observations about the world around him untempered by empathy or compassion---until Bridget's presence in his life forces him to confront his quiet devastation over a life-changing event a year earlier and maybe, just maybe, feel something again.

'Passionate and urgent.' Guardian, Book of the Week 'A must-read for all.' Stylist, best new books for 2020 'Cogently argued and intensely persuasive. Groundbreaking Work.' Waterstones, best new books of April 'Impressive and much-needed.' Financial Times, Best Business Books April to June 'Admirably detailed.' Prospect Magazine 'Practical, useful, readable and essential for the times we are living in.' Nikesh Shukla 'An eye-opening book that I hope will be widely read.' Angela Saini 'If you think you don't need to read this book, you really need to read this book.' Jane Garvey 'An eye-opening book looking at unconscious bias. Meticulously researched and well written. It will make you think hard about the judgements you make. An essential read for our times.' Kavita Puri, BBC Journalist and author For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don't know about it, are we really responsible for it? At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.

Gain Influence and Deliver Results Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company. With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

Ryan Kerry has been through a lot this year. From four invasive melanoma surgeries on his face to an ultimatum from his boss to relocate or lose his job, he has been searching for answers emotionally as well as spiritually. When he agrees to move south before his family can join him, he finds himself alone in a home that welcomes him with a very unique weed infestation. Through countless measures to rid the persistent weed nuisance, Ryan finds himself in an unimaginable situation and surreal setting as he meets a local hardware owner who guides him into a spiritual journey unlike anything he could ever imagine. Through numerous circumstances, which test and bring him to his knees, Ryan ultimately finds the strength to persevere while renewing and increasing his faith along the way. Through it all, he comes to understand the powerful yet simplistic definition and message of Sway.

If want to learn how to use Microsoft Sway, My Office Sway is your must-have companion. This friendly, quick, full-color, 100% practical tutorial walks you through various tasks for building your own multimedia web presentations–even if you have no design skills. If you’re ready to start creating your own Sways on your computer, tablet, or phone, My Office Sway is ready to help. In addition, this book is part of Que’s Content Update Program. As Microsoft updates features of Sway, sections of this book will be updated or new sections will be added to match the updates to the software. Every task is presented step-by-step, using carefully annotated, colorful screenshots, all numbered so there's no chance of getting lost or confused. Everything's clearly organized in modular, self-contained chapters designed to help you get started quickly. Throughout, the book is packed with helpful tips, lists, and quick solutions to the problems you're most likely to encounter.

Sway Deep is a wild tale of three best friends who want nothing more than to be happy. Lenore is a poet, mother, and wife who finds herself feeling empty and alone in her marriage. She tries to maintain her virtues but ends up sacrificing her morals as she gets swept in the sway deep of another man's arms