Taking A Bite Out Of The Apple

How do you brand a revolution? In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon. Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK. Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it. Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.

An intimate look at the life of Steve Jobs by the mother of his first child providing rare insight into Jobs's formative, lesser-known years Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach. The Bite in the Apple is the very human tale of Jobs's ascent and the toll it took, told from the author's unique perspective as his first girlfriend, co-parent, friend, and—like many others—object of his cruelty. Brennan writes with depth and breadth, and she doesn't buy into all the hype. She talks with passion about an idealistic young man who was driven to change the world, about a young father who denied his own child, and about a man who mistook power for love. Chrisann Brennan's intimate memoir provides the reader with a human dimension to Jobs' myth. Finally, a book that reveals a more real Steve Jobs.

"As one critic wrote about Searching for Eden: "In the beginning--and throughout the play--here was laughter. And the audience found it good." More than a hundred years after Mark Twain wrote his own short stories about Adam and Eve, James Still combines those stories for Act One of Searching for Eden, and then imagines Adam and Eve in the present day for Act Two to create this completely original and contemporary play about the world's first love story. Act One takes place at the dawn of time in the Garden of Eden. In the imaginations of Still and Twain, the Garden of Eden is a place where the battle of the sexes begins, where language is deliciously invented, and where loneliness and heartbreak are poignantly discovered. After intermission, we jump forward to the present day--but Adam and Eve have only aged into their 40s and are dealing with middle age and the distractions of high-power careers. Adam has surprised Eve with this trip back to Eden (a last-minute vacation package Adam found on the Internet) as an anniversary gift. The "first couple" returns to present-day Eden (now an upscale resort simply called "E") in an attempt to recapture the primal passions of their youth. While Act One is about childhood, discovery, and new love--Act Two is about middle age, rediscovery and trying to make old love new again. At its heart, Searching for Eden is about the pleasures and terrors of knowing one person--and being known by that person--for a long, long time."--Publisher's website.

A Globe and Mail Top 100 Book for 2020 Carmen is vigorously polishing one of our three telephones. I am just twenty-five, Canadian, new to Britain and in awe of this formidable woman but as there are only two of us in the office I feel emboldened to ask: “Why did you start Virago?” She looks up and without missing a beat, replies “To change the world, darling. That’s why.” I know I am in the right place. Following the chronology of the press where she has worked nearly since its founding, Lennie Goodings tells the story of the group of visionary publishers and writers who have made Virago one of the most important and influential publishers in the English-speaking world. Like the books she has edited and published—by writers ranging from Maya Angelou and Margaret Atwood to Sarah Waters and Naomi Wolf—Goodings’s contribution to the genre breaks new ground as well, telling a story of women in the world of work, offering much needed balance to the male-dominated genre of publishing memoirs, and chronicling a critical aspect of the history of feminism: how women began to assume control over the production of their own books. Part memoir, part literary history, and part reflection on more than forty years of feminist publishing, A Bite of the Apple is a story of idealism and pragmatism, solidarity and individual ambition, of challenges met and the battles not yet won—and, above all, a steadfast celebration of the making and reading of books.

Culture involves all knowledge, beliefs and customs of a people; undergoing enlightenment and refinement often through formal and/or informal education. Cultures die, advance, regress, clash, change, assimilate or are assimilated, are sometimes obliterated through genocide and often survive despite over-whelming adversities. Ray Simm provides some aspects of a spectrum of cultures ranging from his childhood in depression time Hants County through the years of World War 2 to his experience as a teacher and educator in Halifax (Africville), to North End Winnipeg and to First Nations of Turtle Island including the Inuit

Poison Apple Books: Thrilling. Bone-chilling. These books have bite!Twelve-year-old Emma-Rose Paley has always felt different from her bubbly, outgoing parents. Unlike them, Emma-Rose has pale skin and jet-black hair, is quiet and moody, and prefers gray weather to sunshine. She also hates the taste of garlic, has very sharp incisors, and loves rare burgers. When Emma-Rose uncovers a dark family secret, she has a sudden revelation. Could Emma-Rose be a real, live vampire?

The body plays a central role in shaping our experience of the world. Why, then, are we so frequently oblivious to our own bodies? We gaze at the world, but rarely see our own eyes. We may be unable to explain how we perform the simplest of acts. We are even less aware of our internal organs and the physiological processes that keep us alive. In this fascinating work, Drew Leder examines all the ways in which the body is absent—forgotten, alien, uncontrollable, obscured. In part 1, Leder explores a wide range of bodily functions with an eye to structures of concealment and alienation. He discusses not only perception and movement, skills and tools, but a variety of "bodies" that philosophers tend to overlook: the inner body with its anonymous rhythms; the sleeping body into which we nightly lapse; the prenatal body from which we first came to be. Leder thereby seeks to challenge "primacy of perception." In part 2, Leder shows how this phenomenology allows us to rethink traditional concepts of mind and body. Leder argues that Cartesian dualism exhibits an abiding power because it draws upon life-world experiences. Descartes' corpus is filled with disruptive bodies which can only be subdued by exercising "disembodied" reason. Leder explores the origins of this notion of reason as disembodied, focusing upon the hidden corporeality of language and thought. In a final chapter, Leder then proposes a new ethic of embodiment to carry us beyond Cartesianism. This original, important, and accessible work uses examples from the author's medical training throughout. It will interest all those concerned with phenomenology, the philosophy of mind, or the Cartesian tradition; those working in the health care professions; and all those fascinated by the human body.

Sweet Eyes is the wondrous story of the young woman Honey Parrish, who becomes involved in an interracial love affair and struggles to solve longstanding mysteries in her hometown and to move beyond her family?s troubled past.