Taking Your Customer Caretm To The Next Level

Companies spend big money and significant resources to acquire new customers, but they tend to give little thought on how to keep their business. That’s a big mistake! Nadji Tehrani and Steve Brubaker, both Customer CareTM experts, explore how to go the extra mile in keeping customers happy. Whether you work at a startup or an established organization, you’ll find proven strategies that will help you: • define and deliver extraordinary Customer CareTM; • duplicate the practices of companies that provide great customer service; • avoid practices of companies that have failed to deliver on their promises; • devote more resources to keeping current customers happy. • develop incentives, policies, and training to encourage staff to solve problems. Examples from companies such as Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos make this an essential guide for any professional who wants to forge stronger relationships with customers. Everyone knows that it’s far less expensive to keep existing customers than it is to win and onboard new ones. That’s just one of the many reasons to learn the lessons in Taking Your Customer CareTM to the Next Level.

Companies spend big money and significant resources to acquire new customers while they tend to give little thought about how to hold onto clients who are heading for the exits. That's a mistake. Businesses need to change their thinking on this front and retool their strategies to dedicate more time and effort to retain the customers they already have. They can do that by elevating the customer experience. The new book "Taking Your Customer CareTM to the Next Level" explains how. Authors Nadji Tehrani and Steve Brubaker, both Customer CareTM experts, take readers on a journey that explores the importance of repeat business, and how to go the extra mile to keep customers coming back. The book looks at the role of content, leadership, listening, marketing, mobile, people, personalization, social media, training, and video in Taking Customer CareTM to the Next Level. Customer experience has become a hot topic in recent years, and companies are pushing the message that they are keenly focused on CX. But for all the talk about this subject, there are very few organizations out there today that deliver truly Next-Level Customer CareTM, Tehrani and Brubaker note in their new book. "Ironically, as we searched for relevant experiences of companies with extraordinary Customer CareTM, we had great difficulty finding more than a handful of companies that have truly put the complete package together for Taking their Customer CareTM to the Next Level," the authors write. The bottom line is that customers today, for the most part, simply are not being wowed by the companies with which they do business. There are, of course, a few rare exceptions to that rule. The book illustrates the first point by sharing actual case studies and examples of experiences that, the authors say, should be shocking if it weren't for the fact that poor customer experience has become the norm. More importantly, however, "Taking Your Customer CareTM to the Next Level" looks at some examples of companies and other organizations that have done just what the book's title suggests. Among the companies noted in the book are Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos. One of the top justifications for spending the time and money to implement a new strategy to deliver Next-Level Customer CareTM is that it's far less expensive to keep existing customers than it is to win and onboard new ones. That said, Tehrani and Brubaker urge readers, if your advertising budget line item is greater for customer acquisition than customer retention, you are fighting a losing battle. They emphasize the importance of putting more resources into existing customers, who as a result will stay loyal and even become advocates. Business owners and executives, the authors say, must lead by example to put the customers' needs at the forefront and develop incentives, policies, and training to match the needs of the customers. Indeed, Customer CareTM is about more than making the sale and then moving on. It's about cultivating long-term relationships. While systems like integrated CRM solutions, location-based technology, marketing automation, mobile apps, and omnichannel support can help make that happen, the bottom line is that businesses need to have the right people in place to deliver Next-Level Customer CareTM. By the right people, the authors mean people who are compassionate and helpful, and who have the information and skillsets to get the job done. "Poor customer relations cost companies nearly $41 billion each year," Tehrani and Brubaker write. "But this doesn't have to be the case. Preserve relationships by providing the utmost compassion for your customers and Take Your Customer CareTM to the Next Level."

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Healthcare Quality Management: A Case Study Approach is the first comprehensive case-based text combining essential quality management knowledge with real-world scenarios. With in-depth healthcare quality management case studies, tools, activities, and discussion questions, the text helps build the competencies needed to succeed in quality management. Written in an easy-to-read style, Part One of the textbook introduces students to the fundamentals of quality management, including history, culture, and different quality management philosophies, such as Lean and Six Sigma. Part One additionally explains the A3 problem-solving template used to follow the Plan-Do-Study-Act (PDSA) or Define, Measure, Analyze, Improve, and Control (DMAIC) cycles, that guides your completion of the problem-solving exercises found in Part Two. The bulk of the textbook includes realistic and engaging case studies featuring common quality management problems encountered in a variety of healthcare settings. The case studies feature engaging scenarios, descriptions, opinions, charts, and data, covering such contemporary topics as provider burnout, artificial intelligence, the opioid overdose epidemic, among many more. Serving as a powerful replacement to more theory-based quality management textbooks, Healthcare Quality Management provides context to challenging situations encountered by any healthcare manager, including the health administrator, nurse, physician, social worker, or allied health professional. KEY FEATURES: 25 Realistic Case Studies–Explore challenging Process Improvement, Patient Experience, Patient Safety, and Performance Improvement quality management scenarios set in various healthcare settings Diverse Author Team–Combines the expertise and knowledge of a health management educator, a Chief Nursing Officer at a large regional hospital, and a health system-based Certified Lean Expert Podcasts–Listen to quality management experts share stories and secrets on how to succeed, work in teams, and apply tools to solve problems Quality Management Tools–Grow your quality management skill set with 25 separate quality management tools and approaches tied to the real-world case studies Competency-Based Education Support–Match case studies to professional competencies, such as analytical skills, community collaboration, and interpersonal relations, using case-to-competency crosswalks for health administration, nursing, medicine, and the interprofessional team Comprehensive Instructor’s Packet–Includes PPTs, extensive Excel data files, an Instructor’s Manual with completed A3 problem-solving solutions for each Case Application Exercise, and more! Student ancillaries–Includes data files and A3 template