Tapping The Green Market

There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.

This book provides a comprehensive, global synthesis of current knowledge on the potential and challenges associated with the multiple roles, use, management and marketing of non-timber forest products (NTFPs). There has been considerable research and policy effort surrounding NTFPs over the last two and half decades. The book explores the evolution of sentiments regarding the potential of NTFPs in promoting options for sustainable multi-purpose forest management, income generation and poverty alleviation. Based on a critical analysis of the debates and discourses it employs a systematic approach to present a balanced and realistic perspective on the benefits and challenges associated with NTFP use and management within local livelihoods and landscapes, supported with case examples from both the southern and northern hemispheres. This book covers the social, economic and ecological dimensions of NTFPs and closes with an examination of future prospects and research directions.

There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field.

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

A focus on forest management standards. NTFPs within the forest management certification framework: chalenges and recommendations. Accessibility and applicability of NTFP certification. A Country case study: NTFP certification in Brazil. Opportunities and challenges of NTFP certification. Social opportunities and challenges. Market and economic opportunities and challenges. Legal and institutional opportunities and challenges. Broader applications for standards and certification. Collaboration and Harmonization: the way forward?.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Proceedings of the Conference on Green Competitiveness for Sustainable Development, held at New Delhi during 27-28 October 2006.