Tear Down This Wall

On June 12, 1987, Ronald Reagan addressed a crowd of 20,000 people in West Berlin in the shadow of the Berlin Wall. The words he delivered that afternoon would become among the most famous in presidential history. "Mr. Gorbachev, open this gate," Reagan said. "Mr. Gorbachev, tear down this Wall!" In this riveting and fast-paced book, Romesh Ratnesar provides an account of how Reagan arrived at his defining moment and what followed from it. The book is based on interviews with numerous former Reagan administration officials and American and German eyewitnesses to the speech, as well as recently declassified State Department documents and East German records of the president's trip. Ratnesar provides new details about the origins of Reagan's speech and the debate within the administration about how to issue the fateful challenge to Gorbachev. Tear Down This Wall re-creates the charged atmosphere surrounding Reagan's visit to Berlin and explores the speech's role in bringing about the fall of the Berlin Wall less than two years later. At the heart of the story is the relationship between two giants of the late twentieth century: Ronald Reagan and Mikhail Gorbachev. Departing from the view that Reagan "won" the Cold War, Ratnesar demonstrates that both Reagan and Gorbachev played indispensable roles in bringing about the end of the U.S.-Soviet rivalry. It was the trust that Reagan and Gorbachev built in each other that allowed them finally to overcome the suspicions that had held their predecessors back. Calling on Gorbachev to tear down the Wall, in Reagan's mind, might actually encourage him to do it. Reagan's speech in Berlin was more than a good sound bite. Twenty years after the fall of the Berlin Wall, we can now see the speech as the event that marked the beginning of the end of the Cold War. Elegant and dramatic, Tear Down This Wall is the definitive account of one of the most memorable speeches in recent history and a reminder of the power of a president's words to change the world.

This book is a unique and substantive tribute to Ronald Reagan, one of the most important figures in U.S. and world history. It includes Reagan’s most trenchant speeches as President (Evil Empire, Tear down this Wall, remarks commemorating the fortieth anniversary of the Normandy Invasion, his farewell to the nation on leaving the Presidency); essential speeches delivered before holding the Office of President (Rendezvous with Destiny); all-but-impossible-to-find policy articles written by Reagan for National Review; and words of praise – old as well as new following Reagan’s death – from William F. Buckley Jr., Margaret Thatcher, Robert Bork, Paul Johnson, Edwin Meese III, Tom Wolfe, and others.

From the earliest days of rock and roll, white artists regularly achieved fame, wealth, and success that eluded the Black artists whose work had preceded and inspired them. This dynamic continued into the 1960s, even as the music and its fans grew to be more engaged with political issues regarding race. In Tear Down the Walls, Patrick Burke tells the story of white American and British rock musicians’ engagement with Black Power politics and African American music during the volatile years of 1968 and 1969. The book sheds new light on a significant but overlooked facet of 1960s rock—white musicians and audiences casting themselves as political revolutionaries by enacting a romanticized vision of African American identity. These artists’ attempts to cast themselves as revolutionary were often naïve, misguided, or arrogant, but they could also reflect genuine interest in African American music and culture and sincere investment in anti-racist politics. White musicians such as those in popular rock groups Jefferson Airplane, the Rolling Stones, and the MC5, fascinated with Black performance and rhetoric, simultaneously perpetuated a long history of racial appropriation and misrepresentation and made thoughtful, self-aware attempts to respectfully present African American music in forms that white leftists found politically relevant. In Tear Down the Walls Patrick Burke neither condemns white rock musicians as inauthentic nor elevates them as revolutionary. The result is a fresh look at 1960s rock that provides new insight into how popular music both reflects and informs our ideas about race and how white musicians and activists can engage meaningfully with Black political movements.

On the night of November 9, 1989, massive crowds surged toward the Berlin Wall, drawn by an announcement that caught the world by surprise: East Germans could now move freely to the West. The Wall -- infamous symbol of divided Cold War Europe -- seemed to be falling. But the opening of the gates that night was not planned by the East German ruling regime -- nor was it the result of a bargain between either Ronald Reagan or George H.W. Bush and Soviet leader Mikhail Gorbachev. It was an accident. In The Collapse, prize-winning historian Mary Elise Sarotte reveals how a perfect storm of decisions made by daring underground revolutionaries, disgruntled Stasi officers, and dictatorial party bosses sparked an unexpected series of events culminating in the chaotic fall of the Wall. With a novelist's eye for character and detail, she brings to vivid life a story that sweeps across Budapest, Prague, Dresden, and Leipzig and up to the armed checkpoints in Berlin. We meet the revolutionaries Roland Jahn, Aram Radomski, and Siggi Schefke, risking it all to smuggle the truth across the Iron Curtain; the hapless Politburo member GüSchabowski, mistakenly suggesting that the Wall is open to a press conference full of foreign journalists, including NBC's Tom Brokaw; and Stasi officer Harald Jär, holding the fort at the crucial border crossing that night. Soon, Brokaw starts broadcasting live from Berlin's Brandenburg Gate, where the crowds are exulting in the euphoria of newfound freedom -- and the dictators are plotting to restore control. Drawing on new archival sources and dozens of interviews, The Collapse offers the definitive account of the night that brought down the Berlin Wall.

Challenges popular conceptions about the 40th president's administration and legacy, arguing that subsequent presidents and conservative policymakers have exploited the country's misunderstandings of Reagan's achievements to promote risky agendas. Reprint.

In Uncertain Times considers how policymakers react to dramatic developments on the world stage. Few expected the Berlin Wall to come down in November 1989; no one anticipated the devastating attacks on the World Trade Center and the Pentagon in September 2001. American foreign policy had to adjust quickly to an international arena that was completely transformed. Melvyn P. Leffler and Jeffrey W. Legro have assembled an illustrious roster of officials from the George H. W. Bush, Clinton, and George W. Bush administrations—Robert B. Zoellick, Paul Wolfowitz, Eric S. Edelman, Walter B. Slocombe, and Philip Zelikow. These policymakers describe how they went about making strategy for a world fraught with possibility and peril. They offer provocative reinterpretations of the economic strategy advanced by the George H. W. Bush administration, the bureaucratic clashes over policy toward the breakup of the USSR, the creation of the Defense Policy Guidance of 1992, the expansion of NATO, the writing of the National Security Strategy Statement of 2002, and the invasion of Iraq in 2003. A group of eminent scholars address these same topics. Bruce Cumings, John Mueller, Mary Elise Sarotte, Odd Arne Westad, and William C. Wohlforth probe the unstated assumptions, the cultural values, and the psychological makeup of the policymakers. They examine whether opportunities were seized and whether threats were magnified and distorted. They assess whether academicians and independent experts would have done a better job than the policymakers did. Together, policymakers and scholars impel us to rethink how our world has changed and how policy can be improved in the future.

In 2002, the reclusive and legendary record producer Phil Spector gave his first interview in twenty-five years to Mick Brown. The day after it was published an actress named Lana Clarkson was shot dead in Spector's LA castle. This is Brown's odyssey into the strange life and times of Phil Spector. Beginning with that fateful meeting in Spector's home and going on to explore his colourful and extraordinary life and career, including the unfolding of the Clarkson case, this is one of the most bizarre and compelling stories in pop history.

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old