Technology Touchpoints

Analyzes the influence of technology and social media on human development with parents and families in mind. This is a story about a family coming of age at the same time as smartphones and social media; a multiracial family coming into its own as windows into social injustice opened up before our very screens; and a multi-parent multi-professional family with children living differently depending on which house and which combination of family members happen to be home. While it is a story about a family, it is really the story of technological and global changes unfolding on our doorsteps. While many revile the ascendance of smartphones and social media and the way they suck us into the vortex of cyberspace, there are cultural touchpoints that reflect deeper human and technology development patterns, patterns which we would all do well to understand, no matter whether or how we choose to engage in the ever-innovating digital frontiers. Informed by research and interviews with leaders in policy, human development, ethics, and technology Loretta Brady helps readers understand the complex systemic challenges and findings related to technology and human development. We do not have to hate or fear technology. It is neither friend nor foe. But understanding its impact on our daily lives is paramount to cultivating a healthier relationship both with our digital lives and our real, lived ones.

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.

The digital transformation of the health sector consistently presents unique challenges. As technologies like artificial intelligence, big data, and telemedicine rapidly evolve, healthcare systems need to keep up with advancements and data protection. This rapid evolution, compounded by the complexities of managing patient data and ensuring cybersecurity, creates a daunting task for healthcare providers and policymakers. The COVID-19 pandemic has also highlighted the urgent need for digital solutions, amplifying the pressure on an already strained sector. Improving Security, Privacy, and Connectivity Among Telemedicine Platforms is a comprehensive guide to navigating the digital revolution in healthcare. It offers insights into identifying vital digital technologies and understanding their impact on the Health Value Chain. Through an analysis of empirical evidence, this book provides a roadmap for effectively managing change, transition, and digital value creation in healthcare. With a focus on business sustainability, change management, and cybersecurity, it equips scholars, researchers, and practitioners with the tools needed to thrive in a rapidly evolving digital landscape.

This book captures deploying Industry 4.0 technologies for business excellence and moving towards Society 5.0. It addresses applications of Industry 4.0 in the areas of marketing, operations, supply chain, finance, and HR to achieve business excellence. Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and Applications focuses on the use of AI in management across different sectors. It explores the benefits through a human-centered approach to resolving social problems by integrating cyberspace and physical space. It discusses the framework for moving towards Society 5.0 and keeping a balance between economic and social gains. This book brings together researchers, developers, practitioners, and users interested in exploring new ideas, techniques, and tools and exchanging their experiences to provide the most recent information on Industry 4.0 applications in the field of business excellence. Graduate or postgraduate students, professionals, and researchers in the fields of operations management, manufacturing, healthcare, supply chain, marketing, finance, and HR will find this book full of new ideas, techniques, and tools related to Industry 4.0.

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University