Text Analytics Unleashed Enhancing Short Text Conversations And Tackling Sms Spam With Deep Learning And Machine Learning Techniques

Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain insight from your data. Perhaps you already know a bit about machine learning, but have never used R; or perhaps you know a little R but are new to machine learning. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic programming concepts, but no prior experience is required.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This book is open access under a CC BY 4.0 license This open access book brings together the latest genome base prediction models currently being used by statisticians, breeders and data scientists. It provides an accessible way to understand the theory behind each statistical learning tool, the required pre-processing, the basics of model building, how to train statistical learning methods, the basic R scripts needed to implement each statistical learning tool, and the output of each tool. To do so, for each tool the book provides background theory, some elements of the R statistical software for its implementation, the conceptual underpinnings, and at least two illustrative examples with data from real-world genomic selection experiments. Lastly, worked-out examples help readers check their own comprehension.The book will greatly appeal to readers in plant (and animal) breeding, geneticists and statisticians, as it provides in a very accessible way the necessary theory, the appropriate R code, and illustrative examples for a complete understanding of each statistical learning tool. In addition, it weighs the advantages and disadvantages of each tool.

As the advancement of technology continues, cyber security continues to play a significant role in today’s world. With society becoming more dependent on the internet, new opportunities for virtual attacks can lead to the exposure of critical information. Machine and deep learning techniques to prevent this exposure of information are being applied to address mounting concerns in computer security. The Handbook of Research on Machine and Deep Learning Applications for Cyber Security is a pivotal reference source that provides vital research on the application of machine learning techniques for network security research. While highlighting topics such as web security, malware detection, and secure information sharing, this publication explores recent research findings in the area of electronic security as well as challenges and countermeasures in cyber security research. It is ideally designed for software engineers, IT specialists, cybersecurity analysts, industrial experts, academicians, researchers, and post-graduate students.

Deep Learning Techniques for Biomedical and Health Informatics provides readers with the state-of-the-art in deep learning-based methods for biomedical and health informatics. The book covers not only the best-performing methods, it also presents implementation methods. The book includes all the prerequisite methodologies in each chapter so that new researchers and practitioners will find it very useful. Chapters go from basic methodology to advanced methods, including detailed descriptions of proposed approaches and comprehensive critical discussions on experimental results and how they are applied to Biomedical Engineering, Electronic Health Records, and medical image processing. Examines a wide range of Deep Learning applications for Biomedical Engineering and Health Informatics, including Deep Learning for drug discovery, clinical decision support systems, disease diagnosis, prediction and monitoring Discusses Deep Learning applied to Electronic Health Records (EHR), including health data structures and management, deep patient similarity learning, natural language processing, and how to improve clinical decision-making Provides detailed coverage of Deep Learning for medical image processing, including optimizing medical big data, brain image analysis, brain tumor segmentation in MRI imaging, and the future of biomedical image analysis

Can machine learning techniques solve our computer security problems and finally put an end to the cat-and-mouse game between attackers and defenders? Or is this hope merely hype? Now you can dive into the science and answer this question for yourself! With this practical guide, you’ll explore ways to apply machine learning to security issues such as intrusion detection, malware classification, and network analysis. Machine learning and security specialists Clarence Chio and David Freeman provide a framework for discussing the marriage of these two fields, as well as a toolkit of machine-learning algorithms that you can apply to an array of security problems. This book is ideal for security engineers and data scientists alike. Learn how machine learning has contributed to the success of modern spam filters Quickly detect anomalies, including breaches, fraud, and impending system failure Conduct malware analysis by extracting useful information from computer binaries Uncover attackers within the network by finding patterns inside datasets Examine how attackers exploit consumer-facing websites and app functionality Translate your machine learning algorithms from the lab to production Understand the threat attackers pose to machine learning solutions