The 1964 1965 New York World S Fair

When the gates of the 1964-1965 New York World's Fair swung open on April 24, 1964, the first of more than 51 million lucky visitors entered, ready to witness the cutting edge of worldwide technology and progress. Faced with a disappointing lack of foreign participants due to political contention, the fair instead showcased the best of American industry and science. While multimillion-dollar pavilions predicted colonies on the moon and hotels under the ocean, other forecasts, such as the promises of computer technology, have surpassed even the most optimistic predictions of the fair. The 1964-1965 New York World's Fair: Creation and Legacy uses rare, previously unpublished photographs to examine the creation of the fair and the legacies left behind for future generations.

Advertised as the "Billion-Dollar Fair," the 1964-1965 New York World's Fair transformed a sleepy park in the borough of Queens into a fantasy world enjoyed by more than 51 million visitors from around the world. While many countries and states exhibited at the fair, the most memorable pavilions were built by the giants of American industry. Their exhibits took guests backward and forward in time, all the while extolling how marvelous everyday life would be through the use of their products. Many of the techniques used in these shows set the standard for future fairs and theme parks, and the pavilions that housed them remain the most elaborate structures ever built for an American fair. The 1964-1965 New York World's Fair showcases the beauty of this international spectacular through rare color photographs, published here for the first time.

The 1964-1965 New York World's Fair showcases the beauty of this international spectacular through rare color photographs, published here for the first time. Advertised as the "Billion-Dollar Fair," the 1964-1965 New York World's Fair transformed a sleepy park in the borough of Queens into a fantasy world enjoyed by more than 51 million visitors from around the world. While many countries and states exhibited at the fair, the most memorable pavilions were built by the giants of American industry. Their exhibits took guests backward and forward in time, all the while extolling how marvelous everyday life would be through the use of their products. Many of the techniques used in these shows set the standard for future fairs and theme parks, and the pavilions that housed them remain the most elaborate structures ever built for an American fair.

Motivated by potentially turning Flushing Meadows, literally a land of refuse, into his greatest public park, Robert Moses—New York's "Master Builder"—brought the World's Fair to the Big Apple for 1964 and '65. Though considered a financial failure, the 1964-65 World' s Fair was a Sixties flashpoint in areas from politics to pop culture, technology to urban planning, and civil rights to violent crime. In an epic narrative, the New York Times bestseller Tomorrow-Land shows the astonishing pivots taken by New York City, America, and the world during the Fair. It fetched Disney's empire from California and Michelangelo's La Pieta from Europe; and displayed flickers of innovation from Ford, GM, and NASA—from undersea and outerspace colonies to personal computers. It housed the controversial work of Warhol (until Governor Rockefeller had it removed); and lured Ken Kesey and the Merry Pranksters. Meanwhile, the Fair—and its house band, Guy Lombardo and his Royal Canadians—sat in the musical shadows of the Beatles and Bob Dylan, who changed rock-and-roll right there in Queens. And as Southern civil rights efforts turned deadly, and violent protests also occurred in and around the Fair, Harlem-based Malcolm X predicted a frightening future of inner-city racial conflict. World's Fairs have always been collisions of eras, cultures, nations, technologies, ideas, and art. But the trippy, turbulent, Technicolor, Disney, corporate, and often misguided 1964-65 Fair was truly exceptional.

From April 1964 to October 1965, some 52 million people from around the world flocked to the New York World’s Fair, an experience that lives on in the memory of many individuals and in America’s collective consciousness. Taking a perceptive look back at “the last of the great world’s fairs,” Samuel offers a vivid portrait of this seminal event and of the cultural climate that surrounded it. He also counters critics’ assessments of the fair as the “ugly duckling” of global expositions. Opening five months after President Kennedy’s assassination, the fair allowed millions to celebrate international fellowship while the conflict in Vietnam came to a boil. This event was perhaps the last time so many from so far could gather to praise harmony while ignoring cruel realities on such a gargantuan scale. This world’s fair glorified the postwar American dream of limitless optimism even as a counterculture of sex, drugs, and rock `n` roll came into being. It could rightly be called the last gasp of that dream: The End of the Innocence. Samuel’s work charts the fair from inception in 1959 to demolition in 1966 and provides a broad overview of the social and cultural dynamics that led to the birth of the event. It also traces thematic aspects of the fair, with its focus on science, technology, and the world of the future. Accessible, entertaining, and informative, the book is richly illustrated with contemporary photographs.