The 30 Second Speech Isn T Working Now What

The 30-Second Speech Isn't Working, Now What? is guide for legal nurse consultants who want to build a remarkable practice. Based on today's current marketing strategies, this guide will help beginning, practicing and struggling LNCs. Written in easy to understand language with step-by-step instructions--even nurses who are less-than-technically-inclined can implement them. Each chapter introduces a new week-long activity designed to assist you in finding the ideal client and getting more cases. This isn't your typical marketing manual. It's not all elevator speeches and cold calls. It merges old and new school marketing tools and answers the question, "It's not working, now what?"

The Legal Nurse Consultant & Life Care Planner's Guide to Social Media presents practical how-to advice on social media networking tools, step by step guidelines for using common social media platforms, simple definitions to help you learn the basics and witty humor to wash it all down. Each section is organized by topic providing simple definitions with examples for use in your individual consulting practice. Studying the principles of social media and Web 2.0 will help consultants have a better online presence, market outside of their communities, network with other professionals, secure more subcontracting opportunities and find new revenue streams. All in all, this book will help turn an average practice into a remarkable one!

True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year. Featuring dozens of enlightening examples, this book gives you the tools to adapt your approach with the buyers in mind and maintain control at every stage of the sale. In ProActive Selling, author William Miller shows salespeople how to: qualify and disqualify prospects sooner, shift their focus to the most promising accounts, examine buyers' motivations from every angle, quantify the value proposition early, double the number of calls returned from prospective customers, appeal to the real decision-makers, use technology (e.g. cloud, video, social media, etc) to generate leads and shorten sales cycles, and increase the effectiveness of every interaction. Most sales professionals make the mistake of using the same sales patterns over and over. With an essential understanding about the different needs of customers, this revised and updated second edition of ProActive Selling equips you to succeed with any company, in any industry.

This book is every veteran’s guide to a successful transition from military service into new, exciting opportunities in the private sector.

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Six years after its enactment, Obamacare remains one of the most controversial, divisive, and enduring political issues in America. In this much-anticipated follow-up to his critically acclaimed Unprecedented: The Constitutional Challenge to Obamacare (2013), Josh Blackman argues that, to implement the law, President Obama has broken promises about cancelled insurance policies, exceeded the traditional bounds of executive power, and infringed on religious liberty. At the same time, conservative opponents have stopped at nothing to unravel Obamacare, including a three-week government shutdown, four Supreme Court cases, and fifty repeal votes. This legal thriller provides the definitive account of the battle to stop Obamacare from being 'woven into the fabric of America'. Unraveled is essential reading to understand the future of the Affordable Care Act in America's gridlocked government in 2016, and beyond.

Current challenges to the legitimacy of expert knowledge has caused professional control over knowledge, autonomy at work, orientation toward public service, and social status to have declined. In this collection, scholars examine the nature of these changes and how they have altered the experience of professional workers.