The Abc Of Custom Lettering

Need to produce some flyers? Want to draw up a logo for a band? Need a T-shirt design? Don't want to use the same old computer fonts? Well, let graphic designer and typography teacher Ivan Castro show you The ABC of Custom Lettering. This practical and inspirational workbook features easy-to-follow, step-by-step instructions for hand drawing a range of letterforms, from Modern Roman and Gothic through to Latin, Script and Interlocked.

"The ABCs of Hand Lettering is your guide and the first step to starting a new hobby. Learn the difference between serif, sans serif, script, and decorative fonts; find out how to put together letters and words; and come up with your very own hand-lettered work. Practice with the exercises to discover your most creative side!"--Backcover.

Lettering, the drawing, designing, and illustration of words, has a personal uniqueness that is increasingly valued in today's digital society, whether personal or professional. This manual, by the internationally renowned Iván Castro, outlines the basic materials and skills to get you started. Typographical concepts and the principles of construction and composition are decoded. In addition, Ivan outlines several practical projects that allow the reader, not just to practice, but to develop their own ideas. In-depth but accessible, this book is the ideal beginner's guide and an excellent reference for the more well versed.

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

Custom Lettering of the 20s and 30s is a celebration of the stunning and stylistically varied headline lettering that existed before the advent of phototypesetting or the computer. This unique publication collects over 4500 examples of custom lettering from the heyday of Art Deco and the experimental modernity of the Futurists - from geometric sans, elegant brush scripts, and heavy industrial serifs to hand-drawn eccentricities. A cornerstone of any type-lover's library.

Copiously illustrated by foremost script designer, this complete course covers all the basics for commercial artists: tools, materials, various letter styles, and more.

Drawing letters quickly, accurately, and gracefully is an essential skill for artists and designers, even in the computer age. Bill Gray shows how to make the basic strokes for capitals and lowercase forms; get letter and word spacing right; reproduce the characteristics of any alphabet; produce extended, condensed, and outline versions of a type family; and more. Dozens of specimens serve as models of fine lettering.

This show-all romp through design-world darling Jessica Hische's sketchbook reveals the creative and technical process behind making award-winning hand lettering. See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images of her penciled sketches, this highly visual ebook is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.