The American Heritage History Of The 1920s 1930s

" ... the story of the changes that came to America ... in the years between the two World Wars. At first, as the 1920's dawn, there is the ultraconservatism that rejects Wilson's League of Nations, amends the Constitution to prohibit the sale of alcoholic beverages, suspects every immigrant of being a Red, and places TWK (meaning Trade With the Klan) stickers in merchant-members' shop windows. Then Henry Ford mass-produces flivvers that cost as little as $290, women get the vote, girls get a new concept of morality, and a freewheeling, flask-toting citizenry begins its surge to hedonism. They have plenty of examples to emulate: public officials get rich on purloined Navy oil while the President whom they betray dallies in the 'Little White House on H Street' or with his paramour in a little White House closet, the high jinks of high society and Hollywood are amply reported by a sensation-seeking press, the advertising fraternity urges everyone to keep up with the Joneses and endows [them] with everything. The great euphoria reaches its climax with the stock market crash ... Here you see what America was like when factories lay idle and old newspapers become 'Hoover blankets' for evicted families; when angry farmers gathered at foreclosure sales with pitchforks and shotguns to fight for their land; when the International Apple Shippers' Association offered apples on credit to the jobless to sell for five cents apiece on city streets; when Franklin Roosevelt said, 'This nation asks for action, and action now.' and started the kind of action that kept him in the White House for the rest of the Thirties and beyond. To be sure, there were many during those decades who did not drink bathtub gin and hanker for the sinful ways of the city, who were not wiped out by the economic downturn, did not hate 'that man in the White House.' These people are here too, some baffled, some belligerent, all caught in the crosscurrents of a nation in transition."--Jacket flaps.

This is the first book to offer a comprehensive look at American life in the 1920s as framed by the aspirations, scandals, and attitudes of the Wilson, Harding, Coolidge, and Hoover presidencies. In fascinating detail, Goldberg examines how Victorian values were transformed into the freewheeling lifestyle of the Jazz Age and explores the effects of such far-reaching issues as isolationism vs. internationalism, massive immigration, labor-management relations, and the prevalence of big business. Even as he pierces the era's claim to being a time of "wonderful nonsense," Goldberg balances its giddy fads and foibles with a stinging critique of darker and/or significant social issues. From the rise of the Ku Klux Klan to black protests to the Scopes "Monkey Trial," from bootlegging and Prohibition to the Red Scare, Goldberg shows how the temper of the 1920s shaped the nation's future. Finally, he poses provocative questions about how mistakes might have been avoided and what consequences ensued.

No decade in American history has roared as loudly as the 1920s. For two centuries, the United States had lived in happy isolation from international issues. Then it was drawn into World War I. Although America was still fundamentally a provincial society, by the end of the war and the opening of the new decade, most Americans understood that a new era lay before the country. Despite Prohibition, it was an intoxicating decade, populated with characters as varied as Clarence Darrow, Henry Ford, F. Scott Fitzgerald, Charles Lindbergh, Woodrow Wilson - and flappers. It was a time when ideas about love, public decorum, dress, and speech were changing. It was a time of cultivation of the new, shocking, and sometimes, according to the standards of the previous decade, vulgar: the stocking rolled below the knee, four-letter words in the mouths of debutantes, and speakeasies. All of these details, along with the economic collapse that ended the decade and sparked the Great Depression, are captured in this vivid chronicle by noted historian Edmund O. Stillman.

Examines how popular culture during the Great Depression and later during the Second World War influenced the lives of women.

Discusses the prohibition era of early twentieth-century America, including temperance movements, the prohibition amendment, alcoholic beverage profiteers, and the repeal of prohibition.

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

In the years between the world wars, Manhattan's Fourteenth Street-Union Square district became a center for commercial, cultural, and political activities, and hence a sensitive barometer of the dramatic social changes of the period. It was here that four urban realist painters--Kenneth Hayes Miller, Reginald Marsh, Raphael Soyer, and Isabel Bishop--placed their images of modern "new women." Bargain stores, cheap movie theaters, pinball arcades, and radical political organizations were the backdrop for the women shoppers, office and store workers, and consumers of mass culture portrayed by these artists. Ellen Wiley Todd deftly interprets the painters' complex images as they were refracted through the gender ideology of the period. This is a work of skillful interdisciplinary scholarship, combining recent insights from feminist art history, gender studies, and social and cultural theory. Drawing on a range of visual and verbal representations as well as biographical and critical texts, Todd balances the historical context surrounding the painters with nuanced analyses of how each artist's image of womanhood contributed to the continual redefining of the "new woman's" relationships to men, family, work, feminism, and sexuality.

This ten-volume encyclopedia explores the social history of 20th-century America in rich, authoritative detail, decade by decade, through the eyes of its everyday citizens. Social History of the United States is a cornerstone reference that tells the story of 20th-century America, examining the interplay of policies, events, and everyday life in each decade of the 1900s with unmatched authority, clarity, and insight. Spanning ten volumes and featuring the work of some of the foremost social historians working today, Social History of the United States bridges the gap between 20th-century history as it played out on the grand stage and history as it affected—and was affected by—citizens at the grassroots level. Covering each decade in a separate volume, this exhaustive work draws on the most compelling scholarship to identify important themes and institutions, explore daily life and working conditions across the economic spectrum, and examine all aspects of the American experience from a citizen's-eye view. Casting the spotlight on those whom history often leaves in the dark, Social History of the United States is an essential addition to any library collection.