The Americanisation Of European Business

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.

One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but largely in isolation. Americanization of the European Economy provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.

'A major addition to [the] literature... this book is a major enrichment of our understanding of 'Americanization', combining a rich array of new research with a rigourous attention to problems of conceptualization.' -The Historical Journal'This book is essential reading for anyone interested in post-war international economic history and the development of an internationalized business culture. It also provides a salutary reminder about the limited prospects of a national business model being transferred wholesale even in the era of the new economy and revived American dominance.' -English Historical Review'This book will be of great value to economic as well as business historians, particularly those with an interest in the development of globalization... the project is truly international in its scholarly dimensions.' -English Historical Review'The detailed essays provide some fascinating examples of transatlantic interaction... this is an important book bringing together for the first time a great deal of useful information.' -History'This book is the best by far of the recent spate of studies of Americanization, and it will be invaluable to scholars and students in a variety of fields.' -Technology and CultureA new and distinctive analysis of Americanization in European and Japanese industry after the Second World War. The distinguished international contributors analyse the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen, yet remarkably competitive ways. Of compelling interest in particular to historians and social scientists concerned with the dynamics of post-war economic growth and industrial development.

This wide-ranging and comparative text reviews the major theoretical and substantive debates on social inequality in Europe. It provides a valuable dual focus on European society and individual societies while placing Europe in its wider global context. Demonstrating the continued importance of national difference within Europe, the author argues that nonetheless the European Social Model has softened social inequalities such as those of wealth and income distribution, social class, gender and possibly even ethnicity. However these achievements are now being undermined, partially by the European Union itself. The book also challenges conventional wisdom on Europe’s alleged need for immigration and highlights the UK’s distinctiveness within Europe, explaining the country’s uneasy relation to the European project. This book will be of great interest to students and scholars of Politics, European Societies, Social Policy and Comparative Studies.

International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.