The Art And Science Of Business Communication 4th Edition

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situa

The Art and Science of Business Communication, 4e

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations - how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.

This 4th edition of The Business of Communicating is based on the award winning 3rd edition by Nutting, Cielens and Strachan. It has been thoroughly reworked and vastly improved due to invaluable feedback from teachers. As with the 3rd edition, this book meets the requirements of the National Communication Modules (NCS 001-018) which are taught in various VET programs.The new 4th edition is "the anti-frills, no bells and whistles, just get it on" edition, getting down to business by providing practical, reader-friendly answers to the most frequently asked questions in workplace communication.Perfect for anyone aiming for efficiency, empathy and clarity in personal and professional communication, The Business of Communicating, 4th edition, is a sensible hands-on guide for novices keen to get it right AND for old hands wanting to update and extend their skills.Major ChangesGreater emphasis on application of skills and knowledge and more practical approachEach chapter has been revised to improve flow of ideas and remove unnecessary contentPresenting reports chapter has been reworked to incorporate graphics and researching materialMeetings chapter completely reworked for more logical flow and incorporates actual examples of what to do and how to do it (e.g. section on how to conduct a meeting)Chapter reorganisation and stand-alone content chapter order reorganised for more logical flow and chapter content reworked so that each chapter can stand alone, despite its content being integrated into the bookRe-written for plain English-practices the new trend in business communication to provide succinct, clear explanations that can be easily understood and readily put into practice.

The Art and Science of Communication shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful communication. Combining the science and art of communication into one effective formula, this book offers a straightforward and easy to understand plan for a more successful career.

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Business Communication goes "back to the basics" to teach you the fundamentals of successful, effective business communication in an accessible, engaging style and format. In addition to a thorough review of business English rules and concepts, readers also learn how to improve their oral, nonverbal, and written communication skills in their business environment. Numerous exercises at the end of each chapter allow you to review and practice these skills, and examples of both good and bad business writing appear throughout the book to help you create your own "good" memos and documents. A new chapter shows how to use the Internet and other office technologies to enhance your communication power in today's rapidly evolving workplace.