The Art Of Floral Arranging

Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A moving and eloquent novel about love, grief, renewal—and the powerful language of flowers. Ruby Jewell knows flowers. In her twenty years as a florist she has stood behind the counter at the Flower Shoppe with her faithful dog, Clementine, resting at her feet. A customer can walk in, and with just a glance or a few words, Ruby can throw together the perfect arrangement for any occasion. Whether intended to rekindle a romance, mark a celebration, offer sympathy, or heal a broken heart, her expressive floral designs mark the moments and milestones in the lives of her neighbors. It’s as though she knows just what they want to say, just what they need. Yet Ruby’s own heart’s desires have gone ignored since the death of her beloved sister. It will take an invitation from a man who’s flown to the moon, the arrival of a unique little boy, and concern from a charming veterinarian to reawaken her wounded spirit. Any life can be derailed, but the healing power of community can put it right again. READERS GUIDE INSIDE

The Japanese Art of Flower Arranging Ikebana, or Japanese flower arranging, is more than simply putting flowers in a container. Ikebana is a disciplined art form in which the arrangement is a living thing, where nature and humanity are brought together. Written by renowned Ikebana expert Shozo Sato, Ikebana: The Art of Arranging Flowers is a classic Ikebana text updated for modern readers. Ikebana history and styles Ikebana: The Art of Arranging Flowers presents a fascinating overview of the history of Ikebana to present day, and introduces classic Ikebana styles such as Rikka, Seika and Moribana to Freestyle. Japanese flower arranging instructions The tools of Ikebana and basic Ikebana flower-arranging techniques are clearly explained. Simple but detailed instructions guide Ikebana enthusiasts through the process of making dozens of stunning floral arrangements.

Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning.

Showcasing more than 250 designs by more than 130 gifted amateur arrangers under the auspices of the World Association of Flower Arrangers (WAFA USA), Flower Arranging the American Way is a contemporary celebration of an art form dating back to the third millennium bce. Superbly photographed by Mick Hales and other talented photographers, with each arrangement explained in clear and inviting detail by author Nancy D'Oench, the selection of designs shown here is distinctly American. In addition to flowers and foliage, each design incorporates natural materials from the seashore, the roadside, and even the compost heap to make dramatic mixedmedia creations. Arrangers at all skill levels will find inspiration and advice aplenty.

Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasionIncluding advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.