A Master Guide To The Art Of Floral Design

Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning.

Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York. FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasion Including advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.

Master The Art of Livening Up Living Spaces And Special Events With This Unconventional And Powerful Guide To Floral Design. Floral design can be surprisingly difficult. It may look easy at first-since flowers are already beautiful, throwing together a few flowers and making a bouquet should be easy and pleasing to the eye-but that's not often the case. Coupled with the dearth of authoritative information on floral design, it easy to see why a lot of floral patterns may look colorful, but lack depth and a certain something that gives a flower arrangement that conveys a tangible feeling, atmosphere or mood. Unlike other books on floral design, most of which are often outdated and ill-adapted for the tastes of the modern world, Rebecca Wellner and Bo Morgan have teamed up to create a masterpiece on floral design that is as timeless as it's effective. While other books focus on step-by-step instruction on how to create particular floral designs, Wellner and Morgan show you how to actually think about floral design like an expert and intuitively make floral arrangements that are perfect for any and every occasion. Here's a preview of what you're going to discover in this guide: The five basic elements required for breathtaking floral designs Essential floral design tools you need to have How to think about colors and matching the right colors for your floral arrangement Foolproof flower identification guide to help you pick the right flowers for any event Mind-blowing floral arrangements for any event and how you can make them ...and tons more! Although designed for beginners and jam-packed with creative insights and indispensable techniques, Floral Design: A Beginner's Guide To Floral Arrangements contain a wealth of effective advice that can be implemented by anyone, regardless of skill level. Ready to take your floral design skills to the next level with awe-inspiring arrangements? Scroll up and click the button to purchase now!

Learn how to create breathtaking bouquets from the master florists of Flower School New York. Trendsetting celebrity designers, whose high-profile clients include Calvin Klein, Giorgio Armani, Anna Wintour, Gucci, and Tom Ford, join forces with entrepreneur Eileen Johnson at this famed floral arranging school. They now offer instruction and insight into the art and aesthetic of flower arranging taught by a faculty of world-renowned florists. Discover tips and techniques such as: Handling and combining flowers Creating hand-tied bouquets Seasonal arrangements Flowers for entertaining Mixing flowers and fashion Learn the secrets from these Master Florists:Michael George built his reputation on clean, architectural arrangements, which came to be known as Floral Minimalism or Architectonic in the art critic world. His clients include Vera Wang, Calvin Klein, Giorgio Armani, Gucci, Louis Vuitton, Prada, and Martha Stewart Living.Chris Giftos is reverently described as the pioneer of event design. As master florist of The Metropolitan Museum of Art for 33 years, Giftos arranged thousands of flowers for the lobby and events, working with legendary figures Diana Vreeland, Pat Buckley, Tom Ford, and Anna Wintour.Remco Van Vliet is the current design director for flower design at the Metropolitan Museum of Art. Charles Masson is the owner and sole florist for La Grenouille, one of the most beautiful and renowned French restaurants in Manhattan also known for its spectacular flowers.Cas Trap is currently the executive director of the elite floral wholesale importing company, Dutch Flower Line. Mr. Trap is also partner with his brother, Remco Van Vliet, in Van Vliet Trap.Felipe Sastre arranges an exotic bridal bouquet in this photo by Brie Williams in the book The Art of Floral Arranging.Additional instructors include Junko Miura, Elizabeth Ryan, Meredith Waga, and Felipe Sastre! Visit www.flowerschoolny.com for more information. Discover the tips and techniques for handling and combining flowers and creating hand-tied bouquets, seasonal arrangements, flowers for entertaining, mixing flowers and fashion, and much more.

Since its first appearance, The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth, and fully illustrated in full color, it offers comprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiarize students with the basics and take them into more advanced floral techniques. This book is sure to remain on your students' reference shelves as they begin their careers in floral design. ALSO AVAILABLE Plant Science Laserdisc, ISBN: 0-8273-7302-3 Business and Mechanical Technology Laserdisc, ISBN: 0-8273-7303-1 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, ISBN: 0-8273-5090-2

The essential 'how to' manual for everyone interested in floral art. This book will inspire you throughout the year with design ideas and provides a useful reference of many of the flowers and foliage that are available. Packed with tips, information and step by step advice, this book is an indispensable guide whatever the season, occasion or budget.

Advance your basic skills or offer valuable training to apprentice designers with our latest volume, which is filled with techniques and how-to's to inspire you and help you excel at the art of flower arranging. Industry veteran Teresa P. Lanker, who for more than 20 years has taught floral design and marketing at The Ohio State University Agricultural Technical Institute, shares her expertise as author of this definitive guide. The design methods featured have proven especially successful among floral design students with little or no expertise. Flower recipes and step-by-step instructions walk you through the basics, and variations show you how to expand on your knowledge with more advanced designs. We've also included entire chapters on proper packaging of flowers, working with balloons and creating a perfect commercial display. A comprehensive flower glossary and care and handling appendix help you choose and condition flowers for optimal use. With more than 500 photos, this book leads you through every step in the process with easy-to-follow how-to's. Learn the tips and tricks of the floral trade, and master the fundamentals of floral design, all while working through the lessons at your own pace.

Master The Art of Livening Up Living Spaces And Special Events With This Unconventional And Powerful Guide To Floral Design. Floral design can be surprisingly difficult. It may look easy at first-since flowers are already beautiful, throwing together a few flowers and making a bouquet should be easy and pleasing to the eye-but that's not often the case. Coupled with the dearth of authoritative information on floral design, it easy to see why a lot of floral patterns may look colorful, but lack depth and a certain something that gives a flower arrangement that conveys a tangible feeling, atmosphere or mood. Unlike other books on floral design, most of which are often outdated and ill-adapted for the tastes of the modern world, the author has teamed up to create a masterpiece on floral design that is as timeless as it's effective. While other books focus on step-by-step instruction on how to create particular floral designs, Wellner and Morgan show you how to actually think about floral design like an expert and intuitively make floral arrangements that are perfect for any and every occasion. Here's a preview of what you're going to discover in this guide: - The five basic elements required for breathtaking floral designs - Essential floral design tools you need to have - How to think about colors and matching the right colors for your floral arrangement - Foolproof flower identification guide to help you pick the right flowers for any event - Mind-blowing floral arrangements for any event and how you can make them - ...and tons more! Although designed for beginners and jam-packed with creative insights and indispensable techniques, Floral Design: A Beginner's Guide To Floral Arrangements contain a wealth of effective advice that can be implemented by anyone, regardless of skill level. Ready to take your floral design skills to the next level with awe-inspiring arrangements? Scroll up and click the button to purchase now!