The Bourgeois Empire

“A carnivalesque romp through middle age, addressing the menace of mortality while lampooning comic stereotypes . . . Pulses with life” (The Globe and Mail, Toronto). In this sharp-witted tale of desperation and decadence, a middle-aged man tries to escape the anxieties of failure and grueling reality of everyday existence with a wide range of distractions—from an opulent home renovation to torrents of pornography to alcohol and pills and fast cars. He’s been told again and again that asceticism and a bit of restraint might serve him better, spiritually speaking. But temptation seems to follow him everywhere—and soon the house of cards he’s been building may completely collapse. “Unconventional . . . That the book works so well is testament both to Christie’s wonderfully alert writing and the way she maintains a perfectly balanced moral tone throughout.” —National Post

This essay collection presents a global history of the middle class and its rise around the world during the age of empire. It compares middle-class formation in various regions, highlighting differences and similarities, and assesses the extent to which bourgeois growth was tied to the increasing exchange of ideas and goods and was a result of international connections and entanglements. Grouped by theme, the book shows how bourgeois values can shape the liberal world order.

"Carrying the inquiry into zones previous itineraries have typically avoided—the creation of races, sexual relations, invention of tradition, and regional rulers' strategies for dealing with the conquerors—the book brings out features of European expansion and contraction we have not seen well before."—Charles Tilly, The New School for Social Research "What is important about this book is its commitment to shaping theory through the careful interpretation of grounded, empirically-based historical and ethnographic studies. . . . By far the best collection I have seen on the subject."—Sherry B. Ortner, Columbia University

"Carrying the inquiry into zones previous itineraries have typically avoided—the creation of races, sexual relations, invention of tradition, and regional rulers' strategies for dealing with the conquerors—the book brings out features of European expansion and contraction we have not seen well before."—Charles Tilly, The New School for Social Research "What is important about this book is its commitment to shaping theory through the careful interpretation of grounded, empirically-based historical and ethnographic studies. . . . By far the best collection I have seen on the subject."—Sherry B. Ortner, Columbia University

Translated from the original Russian, this book analyzes the economic development of leading European empires and the United States of America. The author exposes the myths of the spontaneous emergence of the market economy and the role of government as a disincentive towards private initiative, when for centuries the state power has been carrying out a "coercing to the market" with all its strength. This book presents a somewhat epic depiction of the development of Western hegemonic powers within the capitalist world system, from the struggles of the late Middle Ages to the rise and crisis of the American Empire. It both develops and questions some of the traditional assumptions of the world-system theory, arguing that it was very much the political form of the state that shaped capitalism as we know it and that, though the existence of a hegemonic power results from the logic of the system, hegemony is often missing in reality. A major work of historical Marxist theory, this book is essential reading for students of international political economy, globalisation and the crisis of capitalism. This book is also ideal for students of politics, history, economics and international relations.

Who – and what – are the Bourgeois? “The bourgeois ... Not so long ago, this notion seemed indispensable to social analysis; these days, one might go years without hearing it mentioned. Capitalism is more powerful than ever, but its human embodiment seems to have vanished. ‘I am a member of the bourgeois class, feel myself to be such, and have been brought up on its opinions and ideals,’ wrote Max Weber, in 1895. Who could repeat these words today? Bourgeois ‘opinions and ideals’—what are they?” Thus begins Franco Moretti’s study of the bourgeois in modern European literature—a major new analysis of the once-dominant culture and its literary decline and fall. Moretti’s gallery of individual portraits is entwined with the analysis of specific keywords—“useful” and “earnest,” “efficiency,” “influence,” “comfort,” “roba”—and of the formal mutations of the medium of prose. From the “working master” of the opening chapter, through the seriousness of nineteenth-century novels, the conservative hegemony of Victorian Britain, the “national malformations” of the Southern and Eastern periphery, and the radical self-critique of Ibsen’s twelve-play cycle, the book charts the vicissitudes of bourgeois culture, exploring the causes for its historical weakness, and for its current irrelevance.

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.

By the middle of the century, men were prompted to disdain the decadent and gaudy colors of the pre-Revolutionary period and wear unrelievedly black frock coats suitable to the manly and serious world of commerce. Their wives and daughters, on the other hand, adorned themselves in bright colors and often uncomfortable and impractical laces and petticoats, to signal the status of their family.