The British General Election Of 1997

Contributors analyze the results of Britain's 1997 general elections and discuss implications of the biggest shift in support from one party to another in this century. Topics include decline and fall of the Conservative Party, the media and the election, Constitutional reform, immigration and race as non-issues in the election, women in the campaign, and Northern Ireland. Of interest to students, scholars, and policy makers. Distributed by St. Martin's. Annotation copyrighted by Book News, Inc., Portland, OR

The most authoritative study of a landmark British General Election - the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features - the background, the campaign, the results and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail. There is a mass of data and thorough statistical analysis of the campaign and results. Plates and cartoons entertainingly illustrate the campaign trail and recapture the drama of the election.

The latest book in the British Elections and Parties series continues the commitment to the publication of front-rank research on parties, elections and voting behaviour in Britain.

The "British Elections and Parties" series publishes research on parties, elections and voting behaviour in Britain, providing analyses of current and historical developments. It is produced under the auspices of the Political Studies Association's Election, Public Opinion and Parties study group. Volume 9 includes research based around four themes: electoral reform; partisanship and voting; parliamentary behaviour; and the attitudes of the young. It provides a source of data on public opinion polls, a summary of local election results, UK referendums, key economic indicators, political parties and a chronology of major political events in 1998.

The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.

Containing contributions from leading names in British politics, this review continues to publish front-rank research on parties, elections and voting behaviour in Britain.

Containing contributions from leading names in British politics, this review continues to publish front-rank research on parties, elections and voting behaviour in Britain.