The Business Of Chiropractic

Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage, or children. What they don't realize is that they've built a job instead of a business, and now, that job owns them. This book is the blueprint for chiropractors who want to create a Remarkable Practice as part of a Remarkable Life--not instead of one. It's for the chiropractor who wants to make a bigger impact (and a bigger income) through leverage, not brute force. Inside you'll discover the proven Remarkable Systems for the core four functions of the chiropractic business: Attraction (marketing), Conversion (sales), Retention (service), and Team Building. If you're ready to turn your practice into a business and transform yourself from Owner Operator to CEO, this book is for you.

"Up and Running" is a tremendous tool for the "soon to be" or new chiropractor. Easy to read, honest, and right to the point, this book will take you through the necessary steps of opening a successful chiropractic office. Everything from picking a practice location and negotiating an office lease, to the preparation of office forms and patient management is covered in this very informative book.

Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage, or children. What they don't realize is that they've built a job instead of a business, and now, that job owns them. This book is the blueprint for chiropractors who want to create a Remarkable Practice as part of a Remarkable Life--not instead of one. It's for the chiropractor who wants to make a bigger impact (and a bigger income) through leverage, not brute force. Inside you'll discover the proven Remarkable Systems for the core four functions of the chiropractic business: Attraction (marketing), Conversion (sales), Retention (service), and Team Building. If you're ready to turn your practice into a business and transform yourself from Owner Operator to CEO, this book is for you.

A spine-chilling look into the chiropractic industry. Learn how to protect yourself from practice-building tactics and bogus treatments.

Just Tell Me Where to Start is a quick hitting guide for individuals wishing to begin or grow their chiropractic practice. Based on the actual activities and results of Dr. Lona Cook DC during her first two years as a new chiropractor starting a practice from scratch, this "how to" guide tells you exactly what she did to build a successful practice in a short amount of time and experience real results. Not only did she grow her patient base and develop a busy practice, but she also earned enough to pay off $150,000 of student loans in the first two years of practice. The information contained in this edition is useful for students who are considering entering chiropractic school, soon-to-be graduates, recent graduates, chiropractors working in other practices, and those who own their own practice but are struggling to create a successful practice. The advice is practical, realistic and proven and could be utilized by nearly any professional in the service business. Specific topics covered in this edition include preparations to make during college, identifying and working with mentors, planning for opening countdowns, leases, equipment, insurance, student loans, bookkeeping, banking, branding, techniques, coaching, marketing, employee pay, self care, personal affairs, goal setting, and management.

Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective. In any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want. Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your chiropractic practice Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.