The Business of Design

The Business of Design
Author: Keith Granet
Publsiher: Chronicle Books
Total Pages: 224
Release: 2021-06-15
Genre: Design
ISBN: 9781648960345

Download The Business of Design Book in PDF, Epub and Kindle

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Creative Strategy and the Business of Design

Creative Strategy and the Business of Design
Author: Douglas Davis
Publsiher: Simon and Schuster
Total Pages: 192
Release: 2016-06-14
Genre: Design
ISBN: 9781440341618

Download Creative Strategy and the Business of Design Book in PDF, Epub and Kindle

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

The Design of Business

The Design of Business
Author: Roger L. Martin
Publsiher: Harvard Business Press
Total Pages: 209
Release: 2009
Genre: Creative ability in business
ISBN: 9781422177808

Download The Design of Business Book in PDF, Epub and Kindle

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Design for Business

Design for Business
Author: Doctor Gjoko Muratovski
Publsiher: Intellect Books
Total Pages: 216
Release: 2014-06-01
Genre: Design
ISBN: 9781783203772

Download Design for Business Book in PDF, Epub and Kindle

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

Service Design for Business

Service Design for Business
Author: Ben Reason,Lavrans Løvlie,Melvin Brand Flu
Publsiher: John Wiley & Sons
Total Pages: 208
Release: 2015-12-28
Genre: Business & Economics
ISBN: 9781118988947

Download Service Design for Business Book in PDF, Epub and Kindle

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Design a Better Business

Design a Better Business
Author: Patrick van der Pijl,Justin Lokitz,Lisa Kay Solomon
Publsiher: John Wiley & Sons
Total Pages: 277
Release: 2016-09-21
Genre: Business & Economics
ISBN: 9781119272113

Download Design a Better Business Book in PDF, Epub and Kindle

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Design A Business Case

Design  A Business Case
Author: Brigitte Borja de Mozota,Steinar Valade-Amland
Publsiher: Business Expert Press
Total Pages: 221
Release: 2020-08-24
Genre: Business & Economics
ISBN: 9781952538278

Download Design A Business Case Book in PDF, Epub and Kindle

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

How to Run a Successful Design Business

How to Run a Successful Design Business
Author: Shan Preddy
Publsiher: Gower Publishing, Ltd.
Total Pages: 460
Release: 2012-09-28
Genre: Design
ISBN: 9781409460640

Download How to Run a Successful Design Business Book in PDF, Epub and Kindle

Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.