The Campaign Text Book

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

When she gets the email announcing her redundancy, Ruby Stanhope hopes to maintain the composure expected of your average London investment banker. Instead, the next day's hangover brings two unfortunate discoveries. First, her impromptu reply to the bosses has gone viral, published everywhere from Facebook to the Financial Times. Second, she has a non-refundable, same-day ticket to Melbourne thanks to a dangerous cocktail of Victorian pinot noir, broadband internet and a dash of melancholy. Landing in Australia, Ruby plans a quiet stay with her aunt in the Yarra Valley - but a party at the local winery results in an unexpected job offer- financial policy adviser to the Federal Leader of the Opposition. Intrigued, Ruby heads to Melbourne for morning coffee with the Chief of Staff - and finds herself in the middle of the Treasurer's overthrow of the Prime Minister and the announcement of an early election. Rookie Ruby, dubbed 'Roo' by her Aussie colleagues, is thrown into the campaign and spends four weeks circumnavigating Australia while trying to stay afloat in the deep end of politics. Through trial and plenty of error (including wardrobe malfunctions, media mishaps and a palate for unsavoury men) she finds passion, not just a flair, for her new career. With its light touch and deft comic instincts, Campaign Rubyis a delightful combination of fashion, faux pas, falling for the wrong man and the unexpected fun of federal politics.

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Reprint of the original, first published in 1882.

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.