The Challenge For Japanese Multinationals

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 issue of Fortune Magazine's top 500 Multi-National Corporations, the USA ranked number one with 139 companies. This was followed with 71 companies in Japan and 149 in the EU. With the maturing of the domestic market, Japanese MNCs - not only in manufacturing industries but in non-manufacturing industries as well, will continue to globalize, with overseas expansion accelerating in emerging countries such as BRICs.

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 issue of Fortune Magazine's top 500 Multi-National Corporations, the USA ranked number one with 139 companies. This was followed with 71 companies in Japan and 149 in the EU. With the maturing of the domestic market, Japanese MNCs - not only in manufacturing industries but in non-manufacturing industries as well, will continue to globalize, with overseas expansion accelerating in emerging countries such as BRICs.

Since the bursting of Japan’s bubble economy, from 1990 onwards, its multinational companies (MNCs) have faced new competitive challenges, and questions about the management practices on which they had built their initial success in global markets. Japanese engagement in the international economy has undergone a number of phases. Historically, Japanese MNCs learnt from foreign companies, frequently through strategic alliances. After the post-war ‘economic miracle’, Japanese manufacturers in particular converted themselves into MNCs, transferred their home-grown capabilities to overseas subsidiaries, and made an impact on the world economy. But the period after 1990 marked declining Japanese competitiveness, and asked questions about the ability of Japanese MNCs to be more responsive and global in their strategies, organization, and capabilities. It has been argued that the established management practices of Japanese MNCs inhibited adaptation to recent demands of global competition. This volume presents new case evidence on how Japanese MNCs have responded to the new challenges of the global market place, and it provides examples of how they have transformed strategies and competitive capabilities. This book was originally published as a special issue of Asia Pacific Business Review.

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

International in perspective, this volume provides insights into the important problem of how to transfer Japanese practice to Western countries. It also examines key aspects of Japanese multinationals and discusses how they are developing their global strategies and how they are managing their local workforces. Topics covered include relations with suppliers, governments and competitors, leadership patterns and business philosophy. The impact of Japanese multinationals on the local economies of host countries is a particular focus. The dynamics of strategic alliances, technology transfers and research and development centres are also discussed.

A defining feature of Japan's emergence as a global economic superpower has been Japanese firms' establishment of thousands of affiliate operations in North America, Europe, and Asia. Despite the tremendous importance of this development, there have been surprisingly few articles published on the management of Japanese operations abroad, and even fewer attempts to collect and make sense of this scholarship. Schon Beechler and Allan Bird remedy this situation with Japanese Multinationals Abroad: Individual and Organizational Learning, a unique collection of essays from an international and interdisciplinary group of scholars. The book opens with an introduction by the editors, followed by a chapter analyzing the evolution of research on multinational enterprises in general and on Japanese multinational corporations in particular. The remainder of the book is divided into three sections. In the first section the contributors address the impact of Japanese management practices on individuals and groups, analyzing the interactions between Japanese expatriates and local employees that lead to negotiated "third cultures." The second section shifts to the business unit level, examining the ways in which Japanese firms attempt to transfer or substantially modify home country management philosophies, policies, and practices to fit the local affiliate. The final section, focused on the corporate level, deals with the impact of subsidiary management activities on the organization as a whole. The contributors address various aspects of organizational learning related to the transfer of managerial knowledge from subsidiary to parent or from one overseas affiliate to another. Japanese Multinationals Abroad: Individual and Organizational Learning addresses a set of issues that are critical for both international business researchers and practicing managers. It not only provides an integrated picture of how Japanese employees and organizations learn to adapt and prosper, it presents an clear lessons for all multinational corporations, regardless of their national origins.