The Complete Guide To Digital Type

This step-by-step guide to digital typographic design covers font history, terminology, manipulation, and getting the most out of industry-standard software, as well as looking at the relationship between the art and science of typographic design.

Significantly, this book is also the first of its kind to address the important issue of how designers can best market and sell their fonts, and includes advice on copy writing and working with foundries, as well as how designers can set up their own foundries.

An illustrated introduction to digital photography, examining hardware such as cameras, computers, scanners, and printers and the relationship between them; looking at image-editing software, tools, and techniques; featuring step-by-step instructions for taking professional-quality photographs; and discussing special-effects options.

The best, full-service guide to the best full-service printer is now thoroughly updated, with the latest information on the new Epson printers, materials, software and other products. Epson is the company at the cutting edge of digital photo quality printing, and their superb equipment makes possible for everyone to print sparkling photographs at home. With the help of Rob Sheppard, editor of Outdoor Photographer and PCPhoto magazines, and this fully updated manual, amateurs can enter Epson's brave new world with all the latest information on printers and papers. Two-page spreads with write-ups and pictures from acclaimed photographers George Lepp, John Shaw, Greg Gorman, Jack Reznicki, Joyce Tenneson, and others explain how Epson printers and digital photography have enhanced their art and expanded their business. There's advice on choosing a printer, selecting standard and specialty papers, using image processing programs to refine photos, adding finishing touches that turn a good print into a great one, and much more.

"The Ultimate Guide to Digital Marketing for Content Creators" is a comprehensive resource designed to help content creators leverage the power of digital marketing to grow their online presence and reach a wider audience. In this guide, content creators will find a step-by-step roadmap that covers various aspects of digital marketing, including content strategy, search engine optimization (SEO), social media marketing, email marketing, influencer collaborations, and analytics. "The Ultimate Guide to Digital Marketing for Content Creators" serves as a comprehensive resource for content creators looking to maximize their online visibility, engage their audience effectively, and ultimately grow their brand and business through the power of digital marketing.

This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.

Cameras can capture what the eye can’t perceive: the presence of infrared light. And shooting infrared (IR) with a digital camera makes it easier than ever to create distinctively dreamlike, high-contrast black-and-white pictures. Using a wealth of stunning images, this thorough resource explores the technical and creative possibilities of this unique and increasingly popular medium. Get tips on focus and exposure; IR filters; and having a camera converted to shoot specifically in infrared. Follow instructions for processing and printing the photos--including toner effects and faux color. One glance through this guide and it’s clear why infrared pictures are fun to take and beautiful to look at.

The authoritative guide for photographing nature in today’s digital world Infused with both a passion for nature and an abundance of technical expertise, The Complete Guide to Nature Photography guides amateur photographers through every stage of shooting landscapes, close-ups, and animal portraits in today’s digital world. Master nature photographer Sean Arbabi offers insider advice on everything from packing your gear bag to selecting sites, staying safe while working in the field, getting a perfect exposure, composing your images for maximum impact, and processing your digital images afterward. Packed with more than 200 inspiring and instructive images, this complete course is the only book you’ll need to capture the beauty of the world around you.