The Complete Idiot S Guide To Copywriter S Words And Phrases

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Too many books on writer's block address the subject in the same way they do any other deep-seated psychological issue. Do writers who find themselves stalled at the keyboard really want to read pages of explorations of their perfectionism and discover why they lack self-esteem? Well, no doubt some of them do - the ones who are fine with spending their writing time reading 300-page books. The rest of them just want to be writing - and this book will help them do it! The Pocket Idiot's Guide to Beating Writer's Blockis an eminently practical guide to getting unblocked and writing again. It includes dozens and dozens of tips, exercises, prompts, and more that will get the creative juices flowing. From something as simple as finding or creating a more comfortable place to work to giving over a week to strengthening your weak points as a writer rather than pushing yourself to forge ahead on the novel that just won't get written, this Pocket Idiot's Guide will get

You're no idiot, of course. You know how to tap out an email to your boss, scrawl a note to your sweetheart, even throw in an extra flourish when you sign a greeting card. But when it comes to really writing that excruciating process of transferring your thoughts to paper without inventing some strange new language well, let's just say you think you lack the write stuff. The written word was a great achievement in human history; don't give up on it just yet! 'The Complete Idiot's Guide to Writing Well' is the writing book you've been waiting for everything you need to know to make writing of any kind as easy as thinking or speaking. In this 'Complete Idiot's' Guide, you'll get : -Expert advice on making your writing as clear, persuasive and painless as possible, whether it's a thank-you note, a school paper, or an executive briefing. Easy-to-follow guidelines on a structure, spelling, punctuation, vocabulary and style. No-nonsense advice on figuring out the three hardest parts of any writing: the beginning, middle and end.

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build­ing, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue

How to figure out what you want out of college—and life. Choosing a college major is the biggest decision of one’s college experience, and there are many factors to consider. Here, you will discover which majors will give the best chances of finding employment, which majors are most likely to lead to the highest-paying jobs, what major best suits each personality, and what skills and background you need to realize your goals.

Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.

Offers writing strategies, grammar guidelines, and tips on overcoming writers block, organizing business correspondence, and writing a polished readable proposal.