The Complete Independent Movie Marketing Handbook

The Complete Independent Movie Marketing Handbook
Author: Mark Steven Bosko
Publsiher: Unknown
Total Pages: 404
Release: 2003
Genre: Business & Economics
ISBN: 0941188760

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This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.

The Film Marketing Handbook

The Film Marketing Handbook
Author: Annika Pham
Publsiher: Indiana University Press
Total Pages: 200
Release: 1993
Genre: Business & Economics
ISBN: UOM:39015041544274

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Book on film marketing

Marketing to Moviegoers

Marketing to Moviegoers
Author: Robert Marich
Publsiher: Taylor & Francis
Total Pages: 314
Release: 2005
Genre: Business & Economics
ISBN: 9780240806877

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The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Film Marketing Handbook

Film Marketing Handbook
Author: Annika Pham
Publsiher: Unknown
Total Pages: 135
Release: 1993
Genre: Electronic Book
ISBN: OCLC:1114547653

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Marketing to Moviegoers

Marketing to Moviegoers
Author: Robert Marich
Publsiher: SIU Press
Total Pages: 434
Release: 2013-01-30
Genre: Performing Arts
ISBN: 9780809331970

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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Guerrilla Film Marketing

Guerrilla Film Marketing
Author: Robert G. Barnwell
Publsiher: Taylor & Francis
Total Pages: 390
Release: 2018-07-11
Genre: Performing Arts
ISBN: 9781351018050

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Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

The Independent Film Producers Survival Guide A Business and Legal Sourcebook

The Independent Film Producers Survival Guide  A Business and Legal Sourcebook
Author: Gunnar Erickson,Harris Tulchin,Mark Halloran
Publsiher: Schirmer Trade Books
Total Pages: 256
Release: 2011-08-01
Genre: Business & Economics
ISBN: 9780857124982

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In this comprehensive guidebook, three experienced entertainment lawyers tell you everything you need to know to produce and market an independent film from the development process to deal making, financing, setting up the production, hiring directors and actors, securing location rights, acquiring music, calculating profits, digital moving making, distribution, and marketing your movie.

Off Hollywood

Off Hollywood
Author: David M. Rosen,Peter Hamilton
Publsiher: Grove Press
Total Pages: 326
Release: 1990
Genre: Business & Economics
ISBN: 0802131875

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Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used