The Customer Success Blueprint

Customer success is the secret weapon of today's most successful companies, driving increased customer satisfaction, loyalty, and revenue growth. This captivating book delves deep into the world of customer success, uncovering the secrets that have propelled industry leaders to dominate their markets. Whether you're a seasoned professional or new to the world of customer success, "The Customer Success Blueprint" is an invaluable resource that will equip you with the tools, knowledge, and inspiration to elevate your business to unparalleled success.

A BLUEPRINT for SUCCESS is the architectural rendition of what success should look like. It will give you the detail and various views of the concept. It is no secret that achieving goals is a personal and individual pursuit. Your goals are invariably different to those of your neighbor. One important secret in pursuing your goal is in your ability to identify it clearly and distinctly. Accomplishing any goal for success requires us to make changes to the identified product/service/present condition or situation, in order to produce what we are trying to achieve. While difficult to define success succinctly, we have been given many pointers along the way. Successful and well-known people have always given us food for thought. A few examples are: "Don't let what you cannot do interfere with what you can do." John R. Wooden "A journey of a thousand miles begins with a single step." Lao Tzu "What the mind can conceive, it can achieve." Napoleon Hill "If opportunity doesn't knock, build a door." Milton Berle The Celebrity Experts(R) in this book have dedicated themselves to their goals. Their blueprints include the good, the bad and the ugly. They are not afraid of success or failure. Their experiences will guide and mentor you as you pursue your own goals and begin designing your own SUCCESS BLUEPRINT.

Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality. Suddenly, your “sale” is no longer a one-time event: it’s a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate the value you create for your customers. Like it or not, it’s your job to make sure your customers succeed—and keep on succeeding—with what you’ve sold them. That job has a name: “Customer Success.” Delivering customer success means radically changing the way you engage with customers—from sales, to marketing, to engineering and support. This book gives you a complete framework for doing just that. Step by step, you’ll learn how to make sure your customers are achieving business outcomes from your offerings...now, next year, and for years to come. Embed customer success in your organizational DNA, in 3 steps: Listen: Truly understand what it means for your customers to succeed with your offerings Engage: Start a productive dialogue, collaborate to solve problems, and promote awareness of the value you create Ensure: Innovate to deliver on your promises, prove it to the customer, and build retention

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Are you a customer success or support executive curious about adapting industry best practices to your organization? Are you a newly-promoted customer success or support manager with plenty of ideas, but not much management experience? Or are you an executive with no hands-on experience with customer success, but wanting to learn more about how to decrease churn and improve revenue expansion from existing customers? The Art of Support is a practical guide for managers and executives that answers your questions. In it, you will find: - Best practices for customer success and support, from designing customer lifecycle journeys, to managing day-to-day activities, to measuring results. - Nuanced recommendations to build or improve your organization. - Dozens of practical tools you can use right away such as customer scorecards, sample support portfolios, hiring checklists, decision trees for selecting support models, job ladders, and budget templates.

Design, develop, publish, monetize, and scale your Salesforce application to become a successful independent software vendor (ISV) on the AppExchange Key Features Set up a strong foundation and make informed decisions to create innovative solutions Explore the world of the AppExchange development lifecycle Understand essential business strategies to maximize profitability from technical and business standpoints Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAre you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!What you will learn Find out how to become a successful ISV partner on the AppExchange Understand how to tackle the challenges of AppExchange development Uncover how to avoid common security review pitfalls Discover the best practices for configuring an AppExchange listing Maximize the revenue potential through pricing and monetization Understand how to manage technical debt to maintain product quality Build a successful and sustainable ISV partnership with Salesforce Who this book is forAre you a trailblazer exploring the untamed world of the Salesforce ecosystem, seeking opportunities for your business? You've come to the right place. This book is for a diverse range of readers - from budding Salesforce developers to seasoned AppExchange architects, tech entrepreneurs, and startup founders. Whether you're a visionary seeking to innovate within the Salesforce ecosystem, or a business owner considering expanding into the AppExchange market, this book will provide a comprehensive resource for success.

Success is not a matter of good fortune or an accident of birth. Itis a matter of decision, commitment, planning, preparation,execution, and recommitment. Nido Qubein's six-step program forpersonal and professional achievement will help you make the mostof your potential. With Qubein's blueprint, you'll be able toidentify your unique traits and talents, develop realistic goals,and create powerful action plans to make your dreams areality. "This is the best step-by-step, definitive work on authenticachievement in this decade. It's a life-building guide that is bothtimeless and timely." --Denis Waitley "This is a very special book that will guide you into a futurefilled with pride, joy, and satisfaction. It's terrific!" --OgMandino. "In this book, Nido gives you valuable and empowering steps to findyour path to happiness, success, and the fulfillment of yourdreams." --Les Brown. "My friend and colleague, Nido Qubein, has discovered that lifereally does work best when it's lived from the inside out, and nowhe tells us how to do it. You'll enjoy this book, again and again."--Norman Vincent Peale

In today's marketplace, if you don't focus on helping your customers realize the value of WHY they bought your product, then why would they ever stick around and become loyal customers?After reading this book, you'll be able to create a world-class customer winning strategy!Additionally, you will learn: - Actionable ideas that can transform your organizational culture to the kind of company that customers obsess over!- An essential blueprint for winning, retaining, and delighting your customers- Strategic advice to help you understand where you are now, what to do, and how to improve your existing Customer Success strategy.- New metrics and measurable outcomes to achieve consistent growth- How to create a world-class voice of the customer program- New approaches for developing an ongoing Sales and Customer Success conversation.Price reflected is available for a limited time only. Grab your copy today