Brand Meaning

Brand Meaning
Author: Mark Batey
Publsiher: Routledge
Total Pages: 324
Release: 2015-12-07
Genre: Psychology
ISBN: 9781317558019

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Seeing Like a State

Seeing Like a State
Author: James C. Scott
Publsiher: Yale University Press
Total Pages: 462
Release: 2020-03-17
Genre: Political Science
ISBN: 9780300252989

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“One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University

Writing Beyond Pen and Parchment

Writing Beyond Pen and Parchment
Author: Ricarda Wagner,Christine Neufeld,Ludger Lieb
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 431
Release: 2019-10-21
Genre: History
ISBN: 9783110645712

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What can stories of magical engraved rings or prophetic inscriptions on walls tell us about how writing was perceived before print transformed the world? Writing beyond Pen and Parchment introduces readers to a Middle Ages where writing is not confined to manuscripts but is inscribed in the broader material world, in textiles and tombs, on weapons or human skin. Drawing on the work done at the Collaborative Research Centre “Material Text Cultures,” (SFB 933) this volume presents a comparative overview of how and where text-bearing artefacts appear in medieval German, Old Norse, British, French, Italian and Iberian literary traditions, and also traces the paths inscribed objects chart across multiple linguistic and cultural traditions. The volume’s focus on the raw materials and practices that shaped artefacts both mundane or fantastical in medieval narratives offers a fresh perspective on the medieval world that takes seriously the vibrancy of matter as a vital aspect of textual culture often overlooked.

Morality in Cormac McCarthy s Fiction

Morality in Cormac McCarthy s Fiction
Author: Russell M. Hillier
Publsiher: Springer
Total Pages: 317
Release: 2017-02-28
Genre: Literary Criticism
ISBN: 9783319469577

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This book argues that McCarthy’s works convey a profound moral vision, and use intertextuality, moral philosophy, and questions of genre to advance that vision. It focuses upon the ways in which McCarthy’s fiction is in ceaseless conversation with literary and philosophical tradition, examining McCarthy’s investment in influential thinkers from Marcus Aurelius to Hannah Arendt, and poets, playwrights, and novelists from Dante and Shakespeare to Fyodor Dostoevsky and Antonio Machado. The book shows how McCarthy’s fiction grapples with abiding moral and metaphysical issues: the nature and problem of evil; the idea of God or the transcendent; the credibility of heroism in the modern age; the question of moral choice and action; the possibility of faith, hope, love, and goodness; the meaning and limits of civilization; and the definition of what it is to be human. This study will appeal alike to readers, teachers, and scholars of Cormac McCarthy.

Imperialism

Imperialism
Author: John Atkinson Hobson
Publsiher: Spokesman Books
Total Pages: 422
Release: 1902
Genre: Great Britain
ISBN: UOM:49015000434994

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History of European Morals from Augustus to Charlemagne

History of European Morals from Augustus to Charlemagne
Author: William Edward Hartpole Lecky
Publsiher: Unknown
Total Pages: 566
Release: 1870
Genre: Ethics
ISBN: UOM:39015070459105

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The Googlization of Everything

The Googlization of Everything
Author: Siva Vaidhyanathan
Publsiher: Univ of California Press
Total Pages: 281
Release: 2012-03-13
Genre: Social Science
ISBN: 9780520952454

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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Dante s Blackmailed Bride Mills Boon Desire The Dante Legacy Book 1

Dante s Blackmailed Bride  Mills   Boon Desire   The Dante Legacy  Book 1
Author: Day Leclaire
Publsiher: HarperCollins UK
Total Pages: 157
Release: 2012-08-22
Genre: Fiction
ISBN: 9781408949962

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Jump into the fire Severo Dante and his brothers had always dismissed rumors of the Inferno–an explosive desire that overtakes Dante men when they first see their soul mates.