The Development Of West Indies Cricket The Age Of Globalization

This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.

This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.

This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.

Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of sport. Cricket has followed a very different global path; the non-Western countries (former British colonies) have begun to dominate and have taken control of the economics and politics of the game. In short, cricket has been “Indianized”. The globalization of cricket has received a massive boost from the popularity of the newest form of the game (Twenty20) which is helping promote cricket as a mass TV sport. The rise of Twenty20, particularly the Indian Premier League (IPL), is transforming the way cricket is organized, played, and watched all over the world. This development both reinforces the globalization of cricket and also underlines that the “movers and shakers” within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

This ambitious new study argues that not only is the story of cricket inescapably entwined with that of capitalism, but that the game provides a unique lens with which to understand the history, development, exigencies and contradictions of capitalist political economy. From the aristocratic capture of the artisan’s game to the commodified entertainment of private T20 leagues, the story of cricket has been told against the background of capitalism. Cricket was the gentlemanly vanguard of the English-led British empire which forged the first iteration of international capitalism that was reliant upon a political and commercial partnership between rulers and the ruled, and today it speaks to the productive tension between the emergence of the Asian century and the power of American cultural imperialism. Reading capitalism as a cultural, economic and political system, this book explores the relationship between cricket and capitalism, and illuminates many of the most important themes in contemporary sport studies, such as class, race, gender, globalisation, nationalism, neoliberalism, commodification and migration. This is fascinating reading for anybody with an interest in sport history, the sociology of sport, global political economy, political theory or cultural studies.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Globalizing Cricket examines the global role of the sport - how it developed and spread around the world. The book explores the origins of cricket in the eighteenth century, its establishment as England's national game in the nineteenth, the successful (Caribbean) and unsuccessful (American) diffusion of cricket as part of the development of the British Empire and its role in structuring contemporary identities amongst and between the English, the British and postcolonial communities. Whilst empirically focused on the sport itself, the book addresses broader issues such as social development, imperialism, race, diaspora and national identities. Tracing the beginnings of cricket as a 'folk game' through to the present, it draws together these different strands to examine the meaning and social significance of the modern game. This book is a must-read for anyone interested in the role of sport in both colonial and post-colonial periods; the history and peculiarities of English national identity; or simply intrigued by the game and its history.

Cricket is an enduring paradox. On the one hand, it symbolises much that is outmoded: imperialism; a leisured elite; a rural, aristocratic Englishness. On the other, it endures as a global game and does so by skilful adaptation, trading partly on its mythic past and partly on its capacity to repackage itself. This ambitious new history recounts the politics of cricket around the world since the Second World War, examining key cultural and political themes, including decolonisation, racism, gender, globalisation, corruption and commercialisation. Part One looks at the transformation of cricket cultures in the ten territories of the former British Empire in the years immediately after 1945, a time when decolonisation and the search for national identity touched every cricket playing region in the world. Part Two focuses on globalisation and the game’s evolution as an international sport, analysing: social change and the Ashes; the campaigns for new cricket formats; the development of the women’s game; the new breed of coach; the limits to the game’s global expansion; and the rise of India as the world’s leading cricket power. Cricket: A Political History of the Global Game, 1945-2017 is fascinating reading for anybody interested in the contemporary history of sport.