The Digital Diplomacy Handbook

This is the first practical guide that explains step-by-step how to do digital diplomacy. The author, an international consultant and trainer with strong background in digital diplomacy, provides diplomats, international officers, public diplomacy scholars and communications professionals with proven tactics and tips on how to leverage social media to engage with global audiences. The book offers detailed explanations of how to monitor the web, filter relevant information, design global social media strategies, develop compelling content to engage multicultural audiences, manage online conversations and master the main social media.

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

This book analyses digital diplomacy as a form of change management in international politics. The recent spread of digital initiatives in foreign ministries is often argued to be nothing less than a revolution in the practice of diplomacy. In some respects this revolution is long overdue. Digital technology has changed the ways firms conduct business, individuals conduct social relations, and states conduct governance internally, but states are only just realizing its potential to change the ways all aspects of interstate interactions are conducted. In particular, the adoption of digital diplomacy (i.e., the use of social media for diplomatic purposes) has been implicated in changing practices of how diplomats engage in information management, public diplomacy, strategy planning, international negotiations or even crisis management. Despite these significant changes and the promise that digital diplomacy offers, little is known, from an analytical perspective, about how digital diplomacy works. This volume, the first of its kind, brings together established scholars and experienced policy-makers to bridge this analytical gap. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change. This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations.

In recent years, digital technologies have substantially impacted the world of diplomacy. From social media platforms and artificial intelligence to smartphone application and virtual meetings, digital technologies have proven disruptive impacting the norms, practices and logics of diplomats, states, and diplomatic institutions. Although the term digital diplomacy is commonly used by academics and diplomats, few works to date have clearly defined this term or offered a comprehensive analysis of its evolution. This handbook investigates digital diplomacy as a practice, as a process and as a form of disruption. Written by leading experts in the field, this comprehensive volume delves into the ways in which digital technologies are being used to achieve foreign policy goals, and how diplomats are adapting to the digital age. The Oxford Handbook of Digital Diplomacy explores the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence. Utilizing a multidisciplinary approach, including theories from international relations, diplomacy studies, communications, sociology, internet studies, and psychology, the handbook examines the use of digital technologies for international development in the Global South, the efforts to combat digital disinformation in the Middle East, and the digital policies of countries in Europe and the Asia-Pacific. Through case studies and in-depth analysis, readers will gain a comprehensive understanding of the term "digital diplomacy" and the many ways in which diplomacy has evolved in the digital age.

Through conversations with State Department officials, ambassadors, public relations executives, public policy experts, and academics, Digital Diplomacy explores what it means to be innovative in foreign policy and diplomacy. These leading experts explain what are the new dynamics, developments, trends, and theories in diplomacy brought on by the digital revolution in which non-state actors play an active role. Such access now provides diplomats the means to influence the countries they work in on a massive scale, not just through elites. The book’s focus on innovative approaches shows how both public and traditional diplomacy have been transforming foreign policy in the 21st century, highlighting new means and trends in conducting diplomacy and implementing foreign policy. The enhanced e-book version features interviews with the experts who appear in the book, including Carne Ross, the “rock star” of digital diplomacy; Teddy Goff, the Digital Director for President Obama's 2012 Campaign; Lara Stein, Director of TEDx; Ambassador David Thorne, Senior Advisor to the Secretary of State, and more.

This volume discusses digital diplomacy and artificial intelligence within the context of global governance and international security. Rapid digitalization has changed the way international actors interact, offering new opportunities for international and bilateral cooperation and reinforcing the role of the emergent actors within global governance. New phenomena linked to digitalization and artificial intelligence are emerging and this volume brings a multidisciplinary, mixed-methods approach to studying them. Written by globally recognized experts, each chapter presents a case study covering an emerging topic such as: international regulation of the web and digital diplomacy, the interplay of artificial intelligence and cyber diplomacy, social media and artificial intelligence as tools for digital diplomacy, the malicious use of artificial intelligence, cyber security, and data sovereignty. Incorporating both theory and practice, quantitative and qualitative analysis, this volume will be of interest to graduate students and researchers in international relations, diplomacy, security studies, and artificial intelligence, as well as diplomats and policymakers looking to understand the implications of digitalization and artificial intelligence in their fields.

Exploring the ‘dark side’ of digital diplomacy, this volume highlights some of the major problems facing democratic institutions in the West and provides concrete examples of best practice in reversing the tide of digital propaganda. Digital diplomacy is now part of the regular conduct of International Relations, but Information Warfare is characterised by the exploitation or weaponisation of media systems to undermine confidence in institutions: the resilience of open, democratic discourse is tested by techniques such as propaganda, disinformation, fake news, trolling and conspiracy theories. This book introduces a thematic framework by which to better understand the nature and scope of the threats that the weaponization of digital technologies increasingly pose to Western societies. The editors instigate interdisciplinary discussion and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its diplomatic implications. What opportunities and challenges does strategic communication face in the digital context? What diplomatic implications need to be considered when governments employ strategies for countering disinformation and propaganda? Exploring such issues, the contributors demonstrate that responses to the weaponisation of digital technologies must be tailored to the political context that make it possible for digital propaganda to reach and influence vulnerable publics and audiences. This book will be of much interest to students of diplomacy studies, counter-radicalisation, media and communication studies, and International Relations in general.