The Digital Handshake

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Simply stated, a digital handshake is a win-win partnership between a technology company, an association, and its members. Using a step-by-step format, Digital Handshake is designed to ensure your relationship with a technology partner begins with a clear understanding of the process. You'll also discover insights into challenges and expectations, and rewards reaped by you, your technology partner, and your members.

This book examines the interconnection arrangements that enable Internet users to communicate with one another from computers that are next door or on the other side of the globe. The Internet is a network of networks, owned and operated by different companies, including Internet backbone providers. In order to provide end users with universal connectivity, Internet backbones must interconnect with one another to exchange traffic destined for each other's end users. Internet backbone providers are not governed by any industry-specific interconnection regulations, unlike other providers of network services; instead, each backbone provider bases its decisions on whether, how, and where to interconnect by weighing the benefits and costs of each interconnection. Interconnection agreements between Internet backbone providers are reached through commercial negotiations in a “handshake” environment. Internet backbones interconnect under two different arrangements: peering or transit. In a peering arrangement, backbones agree to exchange traffic with each other at no cost. The backbones only exchange traffic that is destined for each other's end users, not the end users of a third party. In a transit arrangement, on the other hand, one backbone pays another backbone for interconnection. In exchange for this payment, the transit supplier provides a connection to all end users on the Internet.The interconnection policies that have evolved in place of industry-specific regulations are examined here, in order to determine the impact of these policies on the markets for Internet services. In the past several years, a number of parties in the United States and abroad have questioned whether larger backbone providers are able to gain or exploit market power through the terms of interconnection that they offer to smaller existing and new backbone providers. In the future, backbones may attempt to differentiate themselves by offering certain new services only to their own customers. As a result, the concern is that the Internet may “balkanize,” with competing backbones not interconnecting to provide all services. This book demonstrates how, in the absence of a dominant backbone, market forces encourage interconnection between backbones and thereby protect consumers from any anti-competitive behavior on the part of backbone providers. While it is likely that market forces, in combination with antitrust and competition policy, can guarantee that no dominant backbone emerges, if a dominant backbone provider should emerge through unforeseen circumstance, regulation may be necessary, as it has been in other network industries such as telephony.This work also examines an international interconnection issue. In recent years, some carriers, particularly those from the Asia-Pacific region, have claimed that it is unfair that they must pay for the whole cost of the transmission capacity between international points and the United States that is used to carry Internet traffic between these regions. After analyzing the case presented by these carriers, the book concludes that the solution proposed by these carriers, legacy international telecommunications regulations, should not be imposed on the Internet. To date, there is no evidence that the interconnection agreements between international carriers result from anti-competitive actions on the part of any backbones; therefore, the market for Internet backbone services is best governed by commercial interactions between private participants.

Revolutionize Your Networking: Thrive in the Digital Age of Business Relationships Are you ready to navigate the digital revolution and build meaningful business relationships online? Beyond Handshakes: Building Business Relationships in a Digital World is your comprehensive guide to mastering the art of online networking and fostering authentic connections in an increasingly digital-first world. From the evolution of networking from handshakes to hashtags, to understanding the influence of technology on business relationships, this book offers a deep dive into the digital landscape. It explores the social media effect, emerging digital platforms, and the rise of remote and digital-first workplaces, setting the stage for a new age of networking. But it's not just about understanding the digital revolution. Beyond Handshakes equips you with practical tools to create and develop business relationships online. Learn how to make a strong first impression, build an impactful online presence, and utilize social media for professional networking. Discover the etiquettes of online networking, the art of digital conversation, and strategies to establish trust and credibility in the virtual world. As you delve deeper, the book guides you on nurturing these online relationships. From regular interaction and engagement, using collaborative digital tools, to the role of webinars and virtual meetings, you'll learn how to overcome challenges in online networking, including managing digital fatigue and ensuring privacy and security in online interactions. Maintaining long-term relationships in a fast-paced digital world can be daunting. Beyond Handshakes helps you sustain engagement over time, personalize and customize your interactions, and adapt to changes in digital trends. It also shows you how to turn connections into collaborations, leveraging online networking for business opportunities, and collaborating in the cloud. With case studies of successful digital collaborations and insights into the future of business relationships, this book is more than a guide--it's a roadmap to thriving in the evolving networking landscape. Whether you're a seasoned professional or just starting your career, Beyond Handshakes: Building Business Relationships in a Digital World is your key to unlocking the power of digital networking and transforming your professional relationships. Don't get left behind in the digital revolution. Embrace the new age of networking and create meaningful, lasting business relationships online. The future of business relationships is here. Are you ready to go beyond handshakes?

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.