The Employment Legacy Of The 2012 Olympic Games

This book offers a detailed account of the employment promises made to local East Londoners when the Summer Olympic Games 2012 were awarded to London, as well as an examination of how those promises had morphed into the Olympic Labor market jamboree from which local communities were excluded. Regarding the global job market of London, this study provides a nuanced empirical view on how the world’s biggest mega event was experienced and endured in terms employment by its immediate hosts, in one of the UK’s poorest, most ethnically complex, and transient areas. The data has been collected through ethnographic observation and interviews with local residents, and expert interviews with the Olympic delivery professionals. Using Bourdieusian theory of contested capital, the findings provide an important bearing on the reproduction of inequality in the local labor markets of Olympic host cities.

Olympic Games are sold to host city populations on the basis of legacy commitments that incorporate aid for the young and the poor. Yet little is known about the realities of marginalized young people living in host cities. Do they benefit from social housing and employment opportunities? Or do they fall victim to increased policing and evaporating social assistance? This book answers these questions through an original ethnographic study of young people living in the shadow of Vancouver 2010 and London 2012. Setting qualitative research alongside critical analysis of policy documents, bidding reports and media accounts, this study explores the tension between promises made and lived reality. Its eight chapters offer a rich and complex account of marginalized young people’s experiences as they navigate the possibilities and contradictions of living in an Olympic host city. Their stories illustrate the limits to the promises made by Olympic bidding and organizing committees and raise important questions about the ethics of public funding for such mega‐events. This book will be fascinating reading for anyone interested in the Olympics, sport and social exclusion, and sport and politics, as well as for those working in the fields of youth studies, social policy and urban studies.

The Olympic Games always generates a great deal of enthusiasm and expectation. Hosting the greatest show on earth is seen by some as a once in a lifetime opportunity to provide new infrastructure and deliver benefits to local residents and communities. Those organising the London 2012 bid are no different, claiming a Games would deliver a legacy of new sporting facilities, thousands of new jobs, new businesses, a step-change in the nation s physical activity and ultimately a transformation of the East End of London. But an analysis of past Games reveals that there is no automatic Olympic dividend, with the benefits often failing to flow to the people and places most in need. What is clear is that those cities that have secured a more sustainable legacy, have embedded the Olympics within a broader urban strategy. The challenge for London is to integrate the preparation for and hosting of the Games into a broader social policy agenda from the outset. The contributors to this report analyse the challenges facing the organisers and offer a practical vision for a London Games which brings a sustainable legacy for employment, sport, culture, the environment and local communities.

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.

The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics. This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It explains how police defined, monitored, prioritized, contained and investigated ‘Olympic-related’ crime, and how ‘Olympic-related’ policing connected to the policing of Newham. The authors examine how the threat of terrorism impacted on the everyday policing of the 2012 Olympics, as well as the exaggeration of other threats to the Games – such as youth gangs – for political reasons. The book also explores local resistance to Olympic policing, and the legacy of the Games with regard to policing, local housing, demographics and social exclusion. Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies, global studies and sociology.

At the time of London's bid to host the Olympic and Paralympic Games in 2012 the cost of the Games was estimated to be just over £4 billion. The costs were to be met by public sector funding of £3.4 billion, with a further £738 million from the private sector. After London was awarded the Games, the Department for Culture, Media and Sport and the Olympic Delivery Authority reviewed the cost estimates and in March 2007 announced a budget of £9.325 billion. The Department has stated that public sector funding will not exceed this figure. The March 2007 budget included contingency provision of £2.747 billion. This sum was not included at the time of the bid. The March 2007 budget also included a preliminary estimate of £600 million for policing and wider security, over and above the cost of site security during construction. No estimate for the cost of policing and wider security was included at the time of the bid. In addition, the Olympic Delivery Authority's programme delivery budget has risen to £570 million, compared with an original estimate of just £16 million. Cost estimates have increased by £5.3 billion, but a significantly lower expectation for private sector funding towards the cost of venues and infrastructure, and the Olympic Village, means the public funding has increased by £5.9 billion. The final cost will depend on disposal of assets after the Games. There is no basis on which to measure achievements regarding the projected legacy benefits of the Games. This report follows the NAO report on this topic published as HC 612, session 2006-07 (ISBN 9780102947335).

This book brings together a body of new research which looks both backwards and forwards to consider how far the London 2012 Olympic legacy has been delivered and how far it has been a hollow promise. Cohen and Watt consider the lessons that can be learnt from the London experience and aptly apply them other host cities, specifically Rio 2016 and Tokyo 2020. The Olympics are often described as a ‘mega-event’ in a way that assumes the host cities have no other existence outside, before or beyond the contexts imposed by the Games themselves. In terms of regeneration, the London 2012 Olympics promised to trigger a mega-regeneration project that was different to what had come before. This time the mistakes of other large-scale projects like London Docklands and Canary Wharf would be put right: top-down planning would be replaced by civic participation, communication and ‘the local’. This edited collection questions how far the 2012 London legacy really is different. In so doing, it brings fresh evidence, original insights and new perspectives to bear on the post-Olympics debate. A detailed and well-researched study, this book will be of great interest to scholars of urban geography, sociology, urban planning, and sports studies.