The Encyclopedia Of Science And Technology

Destined to be a leader in the field, this Encyclopedia is a full-colour, A to Z guide that sets a new standard for science reference. It contains 1000 entries, combining in-depth coverage with a vivid graphic format.

Edited by acclaimed science writer and physicist James Trefil, the Encyclopedia's 1000 entries combine in-depth coverage with a vivid graphic format to bring every facet of science, technology, and medicine into stunning focus. From absolute zero to the Mesozoic era to semiconductors to the twin paradox, Trefil and his co-authors have an uncanny ability to convey how the universe works and to show readers how to apply that knowledge to everyday problems.

"The Encyclopedia covers every aspect of science and technology, including natural history, earth science, physics, chemistry, astronomy, mathematics, information technology, and much more. Unlike most other science encyclopedias, this one also features biographies of more than 850 famous scientists."--BOOK JACKET.

The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

"All the articles have been compiled by academics and reviewed by curriculum developers, making the International Encyclopedia of Science and Technology an invaluable reference for adults and students."--BOOK JACKET.

Of the Encyclopedia of Physical Science and Technology: Has been completely updated with no less than 90% revised material and 50% new content throughout the volumes Presents eighteen volumes, nearly 800 authoritative articles and 14,500 pages Is lavishly illustrated with over 7,000 photographs, illustrations and tables Presents an increased emphasis on the hottest topics such as information processing, environmental science, biotechnology and biomedicine Includes a final Index Volume containing Thematic, Relational and Subject indexes.