The Erosion Of The Country Of Origin Effect

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Proposes fresh perspectives in IB research by addressing a number of critical issues which criss-cross the fields of International Business and International Management. This work focuses on management of cultural distance across countries. It also focuses on the genesis and development of international entrepreneurs.

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

The eagerly-awaited Third Edition of the hugely successful International Human Resource Management succeeds in maintaining the academic rigour and critical focus that have established its reputation as the most authoritative and cutting-edge text in the field. Positioning itself firmly within the 'globalized' environment, it provides wide-ranging and truly international coverage driven by the expertise of a writing team comprised of internationally renowned experts. New to the Third Edition: - Completely revised and restructured to better match international HRM courses. - New chapters include: social responsibility, sustainability and diversity, comparative HRM and approaches to IHRM. - 'Country-focus' boxed feature comparing and contrasting issues in different countries. - Further international examples and case studies. - Each chapter ends with stimulating discussion questions and self-assessment questions to encourage students to test their knowledge. - A companion website with instructors' manual and free full-text journal articles and additional case material for students. `The Third Edition of International Human Resource Management is a comprehensive guide for today’s IHRM researchers, students, and practitioners. It covers not only traditional IHRM topics such as expatriate selection and the implications of cultural differences, but also advances our understanding of topics that have gained importance recently such as strategic IHRM and international total rewards programs. As a text, it has the advantage of including chapters covering each of the major topics in IHRM carefully chosen and orchestrated by an excellent editing team and written by leading specialists in each topic. The inclusion of discussion questions for students and instructor materials makes it a student-friendly instructional resource' - Mark F. Peterson Professor of Management and International Business at Florida Atlantic University

Some of the key questions in employment relations, comparative business, and globalization revolve around the extent to which businesses embody a national business system, and what happens when these employment models are exported to other national settings. By exploring the variety of ways in which US multinationals deal with these issues, and their reception, when operating in Europe, Phil Almond, Anthony Ferner, and their contributors examine the interaction between globalizationand national 'Varieties of Capitalism'.Using the findings of a four-year international exploration of the management of employment relations in US multinationals in the UK, Germany, Ireland, and Spain, this book examines what is distinctively 'American' about these companies, and how this notion is exported. The process is shown to be one that is not a technical managerial one, but one that is highly political, and 'negotiated', in which groups and individuals at different levels within the company try to influence the terms oftransfer.These questions are not only of theoretical importance, but also of practical significance in terms of the transfer of management knowledge and 'best practice'. The book will be of interest to academics, researchers, and advanced students of HRM, International Business, and Organization Studies, as well as HR practitioners concerned with US multinationals operating in Europe.

Overview In this diploma course you will deal with all aspects of International Human Resource Management. Content - HRM in Europe - HRM in East Asia - HRM in Developing Countries - Composing an International Staff - Women’s Role in International Management - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The process of globalization has brought into focus the central role of culture in understanding work behavior. In parallel to the accelerating process of globalization, there has been an explosion of empirical studies on culture and organizational behavior. Written by a diverse group of experts in the field, this handbook provides critical knowledge on how cultures vary, and how culture influences basic psychological processes, communication, trust, social networks, leadership, and negotiation. It also covers how to manage multicultural teams, culture and human resource management practices, joint ventures, organizational change, and more.