The Fred Factor

NEW YORK TIMES BESTSELLER • The true story of a seemingly ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary “This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean Meet Fred. In this small yet powerful book, Mark Sanborn, member of the Speaker Hall of Fame, recounts the story of a USPS carrier who introduced himself one day shortly after Sanborn had moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplifies everything “right” with customer service. Did people want packages left on the porch or prefer a notice to pick them up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as less-than-glamorous work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We’ve all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself.

Get Fred! You can learn a lot from a mailman! Let Mark Sanborn, internationally acclaimed author and speaker, introduce you to Fred the postman and his remarkable way of making the ordinary extraordinary! Everyone makes a difference. The only question at the end of the day is, What kind of difference did you make? Everything is built on relationships. It is the humanness that makes a business great, not the businessness. You must continually create value for others, and it doesn?t have to cost a penny. You can replace money with imagination. The object is to outthink your competition, not to outspend them. You can reinvent yourself regularly. No matter where you live, what job you hold, or what industry you work in, you wake up every morning with a blank slate and you can make your business and your life anything you choose!

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.

In his inspiring new book, You Don’t Need a Title to Be a Leader, Mark Sanborn, the author of the national bestseller The Fred Factor, shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position. Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers. Genuine leadership – leadership with a “little l”, as he puts it, is not conferred by a title, or limited to the executive suite. Rather, it is shown through our everyday actions and the way we influence the lives of those around us. Among the qualities that genuine leaders share: • Acting with purpose rather than getting bogged down by mindless activity • Caring about and listening to others • Looking for ways to encourage the contributions and development of others rather than focusing solely on personal achievements • Creating a legacy of accomplishment and contribution in everything they do As readers across the country discovered in The Fred Factor, Mark Sanborn has an unparalleled ability to explain fundamental business and leadership truths through simple stories and anecdotes. You Don’t Need a Title to Be a Leader offers an inspiring message to anyone who wants to take control of their life and make a positive difference.

In Up, Down, or Sideways, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down—and, too often, sideways. We tend to be surprised when downturns hit us and treat them as the exception—and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

Traces the life and influence of the cosmetics innovator, describing his early years as a beautician for the Russian royal family, role in developing the images of leading Hollywood stars, and contributions to the establishment of the retail cosmetics industry.

Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore? Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps: Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it will make you better Perform: How to engage your audience Polish: Making your performance shine Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.

The New York Times bestseller: “A superb, thoughtful biography” of the creator and star of Mister Rogers’ Neighborhood (David McCullough). Fred Rogers was an enormously influential figure in the history of television and in the lives of tens of millions of children. Through his long-running television program, he was a champion of compassion, equality, and kindness. Rogers was fiercely devoted to children and to taking their fears, concerns, and questions about the world seriously. The Good Neighbor, the first full-length biography of Fred Rogers, tells the story of this utterly unique and enduring American icon. Drawing on original interviews, oral histories, and archival documents, Maxwell King traces Rogers’s personal, professional, and artistic life through decades of work. King explores Rogers’s surprising decision to walk away from his show to make television for adults, only to return to the neighborhood with increasingly sophisticated episodes, written in collaboration with experts on childhood development. An engaging story, rich in detail, The Good Neighbor is the definitive portrait of a beloved figure, cherished by multiple generations.