The Generation Z Guide

The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

This indispensable resource explains principles of financial planning and financial psychology to help teens and young adults make good financial decisions now and achieve their financial goals. Financial literacy for savvy teens and young adults means meeting them where they are, which is in high school and college. It also means understanding how they differ from their Gen X and elder millennial parents. For example, they tend to be debt-averse, thrifty, and responsible but may err on the side of taking too little risk, such as not investing early enough. This book uses economics and psychology to help Generation Z students make better decisions throughout their lives and especially in their formative years. Financial Literacy for Generation Z addresses decisions students have to make while still in school, after graduation, and later, with the greatest emphasis on the decisions closest at hand to them. It encompasses not just money talk—for example, how much to contribute to your 401(k)—but also decisions that are directly connected to money, such as choosing a major and a career, building a credit record, and managing your first real income.

In our teens, 20s, and 30s, we may not always see the importance of voting. Today's Millennials and Generation Z are a huge political force - who just need to flex their power. Millennials' and Generation Z Guide to Voting helps young people understand voting in the U.S., including its history of disenfranchising young people and others, nuts and bolts of how to register and vote, and why their participation is so vital for the health of our democracy.

The Millennial Manual equips leaders to increase productivity, improve retention, and accelerate the development of their Millennial workforce. It is the culmination of five years of research, hundreds of companies and thousands of leaders sharing their best practices for managing and working with Millennials.Since Millennials became a majority of the labor force, leaders have found themselves ill-equipped to successfully manage, develop, and engage this unprecedented generation. As a result, Millennials are the most disengaged and least loyal generation at work contributing to annual costs of $500 billion in lost productivity and $30.5 billion in Millennial turnover.In this book, you will learn:How-To Instill Work Ethic into Millennials.How-To Eliminate Entitlement in a Millennial Workforce.How-To Structure and Deliver Training that Transforms Millennials.How-To Cure (or Curb) Millennials' Career Impatience and Job Hopping.How-To Avoid the Top 2 Reasons Millennials Leave Companies.How-To Attract Millennials with the Right Company Perks.How-To Get Millennials to Answer Your Phone Call.And 40 more proven and practical how-tos!The Millennial Manual serves as a quick reference guide for solving (nearly) all of the challenges managers face when leading Millennials.

No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Have you often wondered, "What's wrong with this younger generation?" Or, "Why are these younger workers so lazy?" How about this one, "How do I get these Millennials to work harder?" If you still think that you can change the Millennials to make them fit into your business model, you, my friend, are wrong. We have to think on a bigger scale, and answer the question "How can we use this generation's strengths to make our business better?" In this minibook instead of trying to find ways to get this generation to stop acting the way they do, we figure out ways to inspire them to work harder no matter how they act. The tips and tricks in this book not only work for Millennials but can be used to inspire others in your employ as well. Put these ideas and beliefs into practice quickly and thoroughly, and watch your business grow not just fiscally but in emotional bonds as well. Your staff won't just respect you, they will follow you! The best way to read the book is with your current business trends and office staff in mind.