The Graphic Communication Handbook
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The Graphic Communication Handbook
Author | : Simon Downs |
Publsiher | : Routledge |
Total Pages | : 383 |
Release | : 2013-03-01 |
Genre | : Design |
ISBN | : 9781136642210 |
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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
The Graphic Communication Handbook
Author | : Simon Downs |
Publsiher | : Routledge |
Total Pages | : 421 |
Release | : 2013-03-01 |
Genre | : Design |
ISBN | : 9781136642203 |
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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Introduction to Graphic Communication
Author | : Harvey Levenson |
Publsiher | : Unknown |
Total Pages | : 248 |
Release | : 2018-04-11 |
Genre | : Electronic Book |
ISBN | : 0692081178 |
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This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.
Brightred Course Book CFE Higher Graphic Communication
Author | : Hunter Linton |
Publsiher | : Unknown |
Total Pages | : 228 |
Release | : 2016-10-20 |
Genre | : Electronic Book |
ISBN | : 1906736928 |
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Graphic Communication Materials and Processes
Author | : Vincent Blyden |
Publsiher | : Booksurge Publishing |
Total Pages | : 0 |
Release | : 2008-08 |
Genre | : Graphic arts |
ISBN | : 1439206767 |
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This text introduces students to the great art of printing and the graphic communication Industry.
Handbook of Visual Communication
Author | : Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis |
Publsiher | : Routledge |
Total Pages | : 625 |
Release | : 2004-12-13 |
Genre | : Art |
ISBN | : 9781135636531 |
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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Graphic Communication
Author | : William J. Bowman |
Publsiher | : New York : Wiley |
Total Pages | : 284 |
Release | : 1967 |
Genre | : Audio-visual materials |
ISBN | : UOM:39015009273015 |
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Figuratively speaking; Visual language; The graphic statement; To show wheat; To show how; To show what much; To show where.
The Visual Communication Handbook
Author | : Mackay & Branson Publishing |
Publsiher | : Unknown |
Total Pages | : 64 |
Release | : 1990 |
Genre | : Graphic arts |
ISBN | : 0646019481 |
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A guide for potential designers produced by marketing partners, based on the experience of the authors as graphic artists. Contains verbal and visual information on methods and equipment appropriate to agency work. Includes a glossary.