The Great American Cereal Book

A pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years.

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.

Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.

In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Cereal Boxes and Prizes, 1960s A Tribute and Price Guide by Scott Bruce.

Recipes and food photography from the 1940s, '50s, and '60s assembled with humorous commentary.

Acclaimed architect Gil Schafer illustrates how he blends classical architecture, interior decoration, and landscape to create homes with a feeling of history. As a traditional architect, Gil Schafer specializes in building new "old" houses as well as renovating historic homes. His work takes the best of American historic and classical architecture—its detailed moldings and harmonious proportions—and updates it, retaining its character and detail while simultaneously reworking it to be more in tune with the way we live now—comfortable, practical, family-oriented. In his first book, Schafer covers the three essential cornerstones of creating a great traditional house: architecture, landscape, and decoration. He discusses the important interplay between the interior architecture and the fabrics, furniture, and wall treatments. In-depth profiles build on these essays, including Schafer’s own new "old" house in the Hudson Valley; the renovation of a historic home in Nashville designed by Charles Platt in 1915; and the restoration of a magnificent 1843 Greek Revival mansion in Charleston. Filled with hundreds of interior and detail shots, The Great American House is an invaluable resource for anyone who loves old houses and traditional design.

Based on interviews with Stan Lee and dozens of his colleagues and contemporaries, as well as extensive archival research, this book provides a professional history, an appreciation, and a critical exploration of the face of Marvel Comics. Recognized as a dazzling writer, a skilled editor, a relentless self-promoter, a credit hog, and a huckster, Stan Lee rose from his humble beginnings to ride the wave of the 1940s comic books boom and witness the current motion picture madness and comic industry woes. Included is a complete examination of the rise of Marvel Comics, Lee's work in the years of postwar prosperity, and his efforts in the 1960s to revitalize the medium after it had grown stale.