The Gutenberg Galaxy

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Castells helps us understand how the Internet came into being and how it is affecting every area of human life. This guide reveals the Internet's huge capacity to liberate, but also its possibility to exclude those who do not have access to it.

The big psionicist's expression of saturnine, almost contemptuous amusement had not changed; his voice came flat and cold. “The less you say, Doctor Bellamy, the better. Obstinate, swell-headed women give me an acute rectal pain. Pitching your curves over all the vizzies in space got you aboard, but it won't get you a thing from here on. And for your information, Doctor Bellamy, one more crack like that and I take you over my knee and blister your fanny...FROM THE BOOKS.

Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.