The Handbook Of Marketing Research
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The Handbook of Marketing Research
Author | : Rajiv Grover,Marco Vriens |
Publsiher | : SAGE |
Total Pages | : 726 |
Release | : 2006-06-23 |
Genre | : Business & Economics |
ISBN | : 141290997X |
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Handbook of Marketing Scales
Author | : William O. Bearden,Richard G. Netemeyer |
Publsiher | : SAGE |
Total Pages | : 568 |
Release | : 1999-11-12 |
Genre | : Business & Economics |
ISBN | : 076191000X |
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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Handbook of Market Research
Author | : Christian Homburg,Martin Klarmann,Arnd Vomberg |
Publsiher | : Springer |
Total Pages | : 0 |
Release | : 2021-12-03 |
Genre | : Business & Economics |
ISBN | : 3319574116 |
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author | : Ronald A. Nykiel |
Publsiher | : Psychology Press |
Total Pages | : 383 |
Release | : 2007 |
Genre | : Hospitality industry |
ISBN | : 9780789034267 |
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The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Handbook of Pricing Research in Marketing
Author | : Vithala R. Rao |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 617 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9781848447448 |
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
The International Handbook of Market Research Techniques
Author | : Robin Birn |
Publsiher | : Kogan Page Publishers |
Total Pages | : 6 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0749438657 |
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Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.
Handbook of marketing research
![Handbook of marketing research](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2024 |
Genre | : Marketing research |
ISBN | : OCLC:911808501 |
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Handbook of Research on Gender and Marketing
Author | : Susan Dobscha |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 352 |
Release | : 2019 |
Genre | : Electronic Book |
ISBN | : 9781788115384 |
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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.