The Handbook of Program Management How to Facilitate Project Success with Optimal Program Management Second Edition

The Handbook of Program Management  How to Facilitate Project Success with Optimal Program Management  Second Edition
Author: James T Brown
Publsiher: McGraw Hill Professional
Total Pages: 336
Release: 2014-06-06
Genre: Business & Economics
ISBN: 9780071837866

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THE DEFINITIVE GUIDE TO PROGRAM MANAGEMENT--FULLY UPDATED AND REVISED Program managers must strike a balance between operations and project implementations in order to develop and maintain a culture in which the components of success are repeatable. The Handbook of Program Management is designed to help you do exactly that. This go-to guide supplies you with the insight and tools you need to establish processes that ensure the success of your project managers--and increase the profitability of your products and services. Fully updated and heavily revised, this new edition helps you incorporate new technologies and people into your processes while delivering improved products and services that continually outpace your competition. The Handbook of Program Management provides critical information from a trusted expert. In addition to the classic chapters on Attributes of the Effective Program Manager, Stakeholder Management, and Portfolio Management Essentials, this updated edition is packed with brandnew material covering: Change management Interfaces How bad projects are stopped or postponed How consultants and subcontractors should be used Program performance analysis The role of governance Avoiding the complicated theories and phantom quick-fixes you'll find in other books, The Handbook of Program Management offers straightforward, actionable methods for establishing a highly effective project management culture: one with integrity, energy, and full stakeholder support. Nowhere else will you find such comprehensive, authoritative information on creating successful program management outcomes. The author takes you on the entire journey, from strategically creating a program culture, to building effective relationships, and to analyzing ways of accomplishing your program objectives. The Handbook of Program Management is essential reading for program managers of all levels, whether you're a novice seeking certification in the field or an executive looking to build a flexible organization that can support dynamic on-going product development. Praise for the previous edition of The Handbook of Program Management: "Brown's book captures the essential skills of program and project management. It serves as a 'how to' guide for those entering the business, as well as a refresher on the skills and attributes for those ready to take the next step. The book effectively defines the leader’s role in creating the team culture and environment for success." -- Eugene F. Kranz, Apollo 13 Flight Director, author of Failure Is Not an Option, and retired Director NASA Space Operations "Program management is one of the toughest jobs a person can hold...and James Brown knows Program Management. Here's a chance to learn from the scar tissue of others rather than your own." -- Norman R. Augustine, retired Chairman and CEO, Lockheed Martin Corporation "Finally, a pragmatic book that shares the secrets behind successful program management. If I was giving one book to program managers, this would be it! Any business leader in today's environment of accelerating change will benefit from this book." -- Jack Cooper, former CIO, Bristol-Myers Squibb

The Handbook of Program Management

The Handbook of Program Management
Author: James T Brown
Publsiher: McGraw Hill Professional
Total Pages: 265
Release: 2007-12-06
Genre: Business & Economics
ISBN: 9780071595490

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Establish processes that ensure the success of your project managers - and increase the profitability of your products and services With The Handbook of Program Management, you'll obtain the skills to incorporate new technology and people into your processes while delivering improved products and services that continually outpace your competition. In light of the Project Management Institute's new certification program for program managers, (PgMPSM) it's crucial that you have the understanding and processes necessary to deliver projects on schedule, within target costs, and that meet customer expectations. Program and project management authority Dr. James Brown helps you create the necessary culture that will ensure the success of your project managers and teams by providing the “must have” insights you would only get from a trusted mentor, including: The price of delayed decision-making How calculated failure can drive organizational change Why your best people often make the biggest mistakes What the customer really needs to know (and not know) The essence of successful execution

Personality and Communication Development

Personality and Communication Development
Author: Angel Harrison
Publsiher: Scientific e-Resources
Total Pages: 304
Release: 2018-04-10
Genre: Electronic Book
ISBN: 9781839473142

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Personality and Communication Development is comprehensive across the lifespan, in its range of personality constructs, and in its coverage of theoretical and methodological frameworks. This book highlights the need, importance and essence of personality and communication development. The book is a presentation of techniques to know, improve and develop the most sought-after attribute of a person, i.e., his or her personality. The language provided in the book is concise, lucid and forceful. It comprehends a vast array of subjects applicable to humanity. However, some factors which can really help in development of a better personality have been discussed in this book. The book emphasizes on the topics which are utterly relevant for students, budding managers, managers and professionals.

Strategic Marketing Management

Strategic Marketing Management
Author: Dane Butler
Publsiher: Scientific e-Resources
Total Pages: 348
Release: 2019-06-08
Genre: Electronic Book
ISBN: 9781839473166

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The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.

Global Marketing Management

Global Marketing Management
Author: Gustavo Morales
Publsiher: Scientific e-Resources
Total Pages: 324
Release: 2018-07-02
Genre: Electronic Book
ISBN: 9781839473128

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Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management
Author: Conner Acevedo
Publsiher: Scientific e-Resources
Total Pages: 340
Release: 2018-01-11
Genre: Electronic Book
ISBN: 9781839473104

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This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

Supply Chain Management

Supply Chain Management
Author: Arlo Stark
Publsiher: Scientific e-Resources
Total Pages: 316
Release: 2019-06-05
Genre: Electronic Book
ISBN: 9781839473173

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An increasingly global business landscape means that even the smallest of companies must contend with a growing base of international suppliers and customers. With that comes myriad technical, organizational and cultural changes that challenge traditional management practices. Regardless of the means taken to address these challenges, all companies will eventually have to synchronize the flow of their products, information and funds. This book focuses on concepts, principles and real-life experiences which improve understanding of the Supply Chain Management (SCM). Available information has been analyzed and synthesized across many disciplines. The book is designed to contribute to the existing body of literature available on supply chain management. This work, which is replete with new concepts and practices, will commend itself to all categories of readers, particularly academicians, researchers and students of management, economics and commerce.

Leadership and Change Management

Leadership and Change Management
Author: Javon Morin
Publsiher: Scientific e-Resources
Total Pages: 348
Release: 2018-10-04
Genre: Electronic Book
ISBN: 9781839473135

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An organization that is established as an instrument or means for achieving defined objectives has been referred to as a formal organizations. Its design specifies, how goals are subdivided and reflected in subdivisions of the organization. Divisions, departments, sections, positions, jobs, and tasks make up this work structure. Thus, the formal organization is expected to behave impersonally in regard to relationship with clients or with its members. Change Management provides readers with frameworks for applying different models of change to different scenarios, offers proactive approaches to change that relate to business performance and gives practical, step-by-step guidance on handling change. The reference book covers a breadth of leadership and change management topics. It draws upon an extensive review of relevant change management literature in order to encourage a critical perspective, as well as a deeper understanding of this important subject area. This book offers the reader answers to questions including why change management tends to fail and why individuals are neglected in traditional accounts of change management. The present book has been written in a lucid style that a layman may understand it easily. The book has been written after a detailed study of concepts and assumptions of several leadership and change management styles in modern business word.