The History Of Indian Business

Studying firms and entrepreneurs over three centuries, this book unravels the historical roots of the impressive business growth witnessed in contemporary India.

Illustrated With Rare Pictures, This Authoritative History Of Indian Business In The Modern Period Charts The Course Of The Transition Of Indian Business From Mercantile Capitalism To Industrial Capitalism. This Book Is One Of The First To Provide An Analysis Of The Roots Of Modern Business Practices In India And Of The Forces That Shaped The Features And Characteristics That Distinguish Business Today.

'The Concise Oxford History of Indian Business' traces the transformation of the Indian business class from merchants to industrialists and, more recently, service providers.

This book provides a comprehensive analysis of the making of modern business and the modern business class, covering the period from 1947 to the present times. It unravels the linkages between socio-economic and political changes, on one hand, and shifts in the business climate and policies of the country, on the other.

Indian Business Culture addresses the cultural issues related to doing business in India. It looks at the impact of history and politics on business practice, and provides case studies to show how different companies have fared in India. India is one of the most rapidly developing economies in the world. Increasing numbers of multi-national companies are investing in large-scale projects in India, and business is booming. India is also a country of great racial and cultural diversity, often misunderstood by the world at large. Indian Business Culture is ideal for those who want to understand India and its people better, and to enhance your chances of being successful in business there. It provides an objective look at the complexities of conducting business in India. Such insights are vital for risk assessments as well as for negotiations. Rajiv Desai is President of Indian Public Affairs Network, the country's premier public relations/public affairs consulting firm. Mr Desai was media advisor to Rajiv Gandhi in the 1989 and 1991 election campaigns. He is also a journalist and his work has been published in a wide variety of international newspapers and magazines.

This book deals with three main aspects of the history of Indian business: The relationship between business and politics, the position of merchants and businessmen in the economy and society of late colonial India, and how particular merchant networks extended the range of their operations to the entire subcontinent and the wider world.

Bringing together rare and important texts illustrating the history of Indian business, this anthology highlights the tremendous diversity of forms, ethnic and regional affiliations, cultural practices, strategies, and types of organization that characterize the role played by Indian business in the making of modern India.