The Impact Of New Technology On The Traditional Media

Dedicated to the theme of the impact of technology on the media, this special issue evaluates the extent to which technology is actually changing the mass media and whether these changes represent a fundamental restructuring of the industries in the short, medium, and long term. The different approaches to the issue of new technology is reflected in the contributions--four of which engage critically with the idea that new technology offers some kind of panacea. Although these papers point to the changing nature of the media industries, they are also careful to point to the difficulties that the media industry is faced with in the current climate of technological change. Taken together, the articles demonstrate that there are many challenges to the existing media industries by developments in technology that not only offer opportunities to be harnessed, but also difficulties ahead.

Contents: (1) Introduction; (2) Industry History; (3) Industry Conditions: Industry Cost Cutting: Key to Survival?; Declining Advertising Revenues, Recession, and the Internet; Other Factors; Alternative News Sources; (4) Rise of the Web; (5) Interdependence: Searching for New Business Models; Non-profits; (6) Public Policy Issues; (7) Congressional Action: Industry Proposals; Supporting the General Practice of Journalism. Charts and tables.

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Canada has one of the most advanced mass-media systems in the world, which allows Canadians more access to American culture via television, the movies, and the Internet than ever before. At the same time, governments support the production and distribution of Canadian content to Canadians. In this fully updated fourth edition, Mary Vipond traces the rise of the traditional mass media in Canada, explores the new media, and discusses the influcence of old mass media on new media. Clearly written and persuasively argued, The Mass Media in Canada demonstrates the huge challenges government face today in trying to influence media content and considers the troubling questions of who decides what we read, watch, and hear.

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

This volume is the proceedings of the 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). The conference was organized by the IEEE Tainan Section Sensors Council (IEEE TSSC), the International Institute of Knowledge Innovation and Invention (IIKII), and the National University of Kaohsiung, Taiwan, and held on August 21-23, 2020 in Kaohsiung.This volume of Knowledge Innovation on Design and Culture selected 95 excellent papers from the IEEE ICKII 2020 conference in the topics of Innovative Design and Cultural Research and Knowledge Innovation and Invention. This proceedings presents the research results based on the interdisciplinary collaboration of social sciences and engineering technologies by international networking in the academic and industrial fields.