The Mass Media In Canada

Canada has one of the most advanced mass-media systems in the world, which allows Canadians more access to American culture via television, the movies, and the Internet than ever before. At the same time, governments support the production and distribution of Canadian content to Canadians. In this fully updated fourth edition, Mary Vipond traces the rise of the traditional mass media in Canada, explores the new media, and discusses the influcence of old mass media on new media. Clearly written and persuasively argued, The Mass Media in Canada demonstrates the huge challenges government face today in trying to influence media content and considers the troubling questions of who decides what we read, watch, and hear.

'Mass Communication in Canada' examines the past, present and future of mass communication and its effects on society.

Acknowledgements Introduction 1 Rise of the Mass Media 2 The Media and Canadian Nationalism: 1920-1950 3 The Television Age 4 The Economics of theR Mass Media 5 Culture and the Mass Media 6 Technology and the Mass Media 7 The Government and the Mass Media Conclusion Endnotes Index

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Clearly written and persuasively argued, "The Mass Media in Canada" considers the troubling questions of who decides what we read, watch, and hear.

Now in its eighth edition, Mass Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional media, the growing influence of digitization and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Mass Communication in Canada will help students thinkcritically about the place and role of media and communication in their own lives and in Canadian society.