The King Of Madison Avenue

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

The Road to Madison Avenue, a memoir, traces Hal Harts life from an Iowa farm village during the Great Depression to Madison Avenue. The accounts of his life range from humorous to serious, and for business executives, are instructive. His stories about working with corporate clients are textbook examples of how he resolved many public affairs issues. A major story is his successful seat belt promotion while president of a local Safety Council. The 1961 promotion influenced Detroit car makers to install seat belt anchors in new cars and police and highway patrols to include seat belt usage in vehicle accidents. Because of his auto industry background in public relations and publishing, a Madison Avenue public relation agency choose him to head a program that successfully countered proposed federal legislation to control the vast automotive industry. His Peanuts Gang and early life in Elwood, are described poignantly in a manuscript the author found forty-five years after he had written it as a thirteen-year-old. The story of his Yorkshire Terrier, Thatcher, will bring tears to your eyes. The sports story of Frankie Z will amaze you. His marriage into local society produces stories from mother-in-law problems to boxing with the worlds leading violist. More than eighty photographs, dating back to the 1920s, paint a picture of people with whom he grew up, the sports celebrities he followed and interviewed as a radio and TV sports broadcaster, and people he worked with in public relations. He veers away from his business career to include chapters on his dogs, his boats, his family and trips like visiting a Broadway singing star at her Nova Scotia estate.

Howell (cultural history, Michigan State U.) describes the features, activity, and impact of the annual 32-race, 10-month stock car competition. He focuses on the role of corporate sponsors in transforming the sport from an amateur pastime to a big-money media event. Paper edition (unseen), $21.95. Annotation copyrighted by Book News, Inc., Portland, OR

All the best ads and commercials are written in high-powered advertising agencies in New York City, right? In fancy offices perched high on the gleaming towers of Manhattan, right? By mythical creatures just returning from three martini lunches, right? Wrong, wrong, wrong. And once more, just for good measure. Once upon a time I was fired. Again. I’d been writing ads for agencies in Chicago, Detroit, Minneapolis and New York. For almost twenty years. Then one day I found myself writing them in the sometimes sleepy, sometimes far from sleepy little city of Marion, Ohio. How I got there, what I did there, and all the rest of it makes a rather interesting story. At least to me. Although Gertrude Stein famously said, “There’s no there there,” don’t believe it for a minute. She sure wasn’t talking about Marion, Ohio. Read on, gentle reader, read on...