The Mail Order Cat

With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

There is space in your heart made by the love for a cat. It is created by snuggles, quiet sounds, and gentle nudges that remind you every day of the delight in being chosen. When You Love a Cat is the perfect gift to celebrate the beautiful bond between a cat and the ones they love for a lifetime.

Betrayed by his first wife, Simon Grimshaw won't marry again. But sultry nights in Singapore can be lonely—nothing a beautiful English mistress wouldn't fix! Bethan Conway answers an advert to become a wife, believing it will help her secret search for her missing brother. But Simon isn't the ugly old man she was expecting. He's a hot-blooded bachelor who wants a woman in his bed—a position Bethan's more and more tempted to fill!

A moving selection of poems for dog lovers, accompanied by charismatic line drawings, from a poet with an "unfailing mastery of her medium" (New York Times Book Review). Reflecting on her long and celebrated career in poetry, two-time National Book Award finalist Linda Pastan was struck by the number of dogs that have appeared in her poems—whether as the primary subject or in the briefest of allusions. Dogs run through these poems, so to speak. The poems span the lighthearted to the serious, from the antics of training a recalcitrant dog to the grief at a beloved dog’s death. With warmth, dignity, and quiet power, Pastan explores the many roles of these devoted animals, from household pet to Argos, Pluto, and the Dog Star. "Envoi" We’re signing up for heartbreak, We know one day we’ll rue it. But oh the way our life lights up The years a dog runs through it.

Selling collectible cat products to other cat lovers can be a fun and profitable business. This book will get you started and the Wholesale Vendor section will give you all the contact information you need to get the products at wholesale prices. Everything from calendars to wind chimes. Great products for fund-raising for rescue groups and cat clubs.

Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.