The Making Of A Name

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the name as “Yahweh,” which is thought to describe YHWH’s creative power or self-existence. Similarly, Exod 6:3 has become a classic proof-text for the Documentary Hypothesis and an indication of different aspects of God’s character as shown in history. Despite their seeming importance for “defining” the divine name, these texts are ancillary to and preparatory for the true revelation of the divine name in the book of Exodus. This book attempts to move beyond atomistic readings of individual texts and etymological studies of the divine name toward a holistic reading of the book of Exodus. Surls centers his argument around in-depth analyses of Exod 3:13–15, 6:2–8 and Exod 33:12–23 and 34:5–8. Consequently, the definitive proclamation of YHWH’s character is not given at the burning bush but in response to Moses’ later intercession (Exod 33:12–23). YHWH proclaimed his name in a formulaic manner that Israel could appropriate (Exod 34:6–7), and the Hebrew Bible quotes or alludes to this text in many genres. This demonstrates the centrality of Exod 34:6–7 to Old Testament Theology. The character of God cannot be discerned from an etymological analysis of the word yhwh but from a close study of YHWH’s deliberate ascriptions made progressively in the book of Exodus.

From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating black women within the matrix of sociopolitical thought and practice in the United States. Scandalize My Name builds upon the rich tradition of this work while approaching the study of black female representation as an opening onto a critical contemplation of the vagaries of black social life. It makes a case for a radical black subject-position that structures and is structured by an intramural social order that revels in the underside of the stereotype and ultimately destabilizes the very notion of “civil society.” At turns memoir, sociological inquiry, literary analysis, and cultural critique, Scandalize My Name explores topics as varied as serial murder, reality television, Christian evangelism, teenage pregnancy, and the work of Toni Morrison to advance black feminist practice as a mode through which black sociality is both theorized and made material.

Fearless Ruby, a plucky little bird, ventures through life, making new friends, learning new skills and asking questions which may have some very surprising answers.

In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing culture of the early nineteenth century, he shows us how the words of George Washington and others of his generation became America's sacred scripture and provided the foundation for a new civic culture, one whose reconciliation with slavery unleashed consequences that haunt us still. A dazzling work of scholarship from a brilliant young historian, In the Name of the Father is a major contribution to American social history.

From Islam declaring Jihad against the west, to Arab against Jew, to Catholic against Protestant, one question resonates with the global threat we face today: Why does God inspire the killing of Man? Renowned historian Christopher Catherwood vividly recounts a saga of passion and prejudice that laid the foundation for our own troubled age. Beginning with the death in 632 of Muhammad--as much political leader and general as prophet--Islam commenced its breathtaking spread, which, under Muhammad's successors, eventually conquered an empire larger than Rome's. Even as this vast realm broke apart into Sunni and Shiite factions, the Christian retaliation--ruthlessly and unscrupulously unleashed in 1095 with the First Crusade--sparked a clash between East and West that continues to this day. The pattern would repeat itself again and again: with the Ottoman invasion of the Balkans, in which the same Islamic faith that had once been an institution of tolerance in places like Spain became an instrument of expansion; with the wars of the Reformation, when Catholic and Protestant slaughtered each other in the name of the Prince of Peace; and with the endless conflicts of today's Middle East, savagely fought over by three faiths that all worship the same God. Based on exhaustive research and written with an unflinching, unbiased eye toward revealing the often painful truth, Making War in the Name of God unveils humanity's ancient habit of sanctifying bloodshed--and exposes a past that we forget at our peril. Christopher Catherwood teaches history at Cambridge University in England and at the University of Richmond (Virginia). A fellow of the Royal Historical Society, he is the author of several acclaimed books, including Churchill's Folly: How Winston Churchill Created Modern Iraq, A God Divided: Understanding the Differences Between Islam, Christianity, and Judaism, and Whose Side Is God On?