The Market Oriented University

This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

A powerful look at the risks inherent in the trend toward making higher education a market rather than a regulated public sector, The Future of Higher Education reveals the findings of an extensive four-year investigation into the major forces that are transforming our American system of higher education. The book explores the challenges of intensified competition among institutions, globalization of colleges and universities, the expansion of the new for-profit and virtual institutions, and the influence of technology on learning. This important resource offers college and university leaders and policy makers an analysis of the impact of these forces of change and includes suggestions for creating an effective higher education market as well as a call for a renewed focus on the public purposes of higher education.

Vietnam is a country on the move. Yet contemporary Vietnam's education system is at a crossroads. Rapid economic growth has permitted rapid increases in the scale and scope of formal schooling, but there is a prevailing sense that the current education system is inadequate to the country’s needs. Sunny assessments of Vietnam's “achievements” in the sphere of education have given way to a realization that the country lacks skilled workers. Some have even spoken of an "education crisis". These are not abstract concerns. What is occurring in Vietnam's education system today has broad implications for the country’s social, political, economic, and cultural development. Featuring contributions from scholars and policy analysts from within and outside Vietnam, Education in Vietnam addresses key issues pertaining to the political economy of education, the provision and payment for primary and secondary education, and the development of vocational and tertiary education. The book marks an important contribution to existing understandings of Vietnam’s education system and contributes to broader understandings of social conditions and change in contemporary Vietnam.

"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.