The Marvel Studios Phenomenon

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

Join Captain America, Thor, Iron Man, Black Widow, and the Guardians of the Galaxy on a stunning journey through the Marvel Cinematic Universe! DK is bringing its expertise in creating beautiful illustrated non-fiction to this modern pop culture phenomenon; Marvel Studios: Visual Dictionary shows the world of the Avengers as it has never been seen before. Iron Man's armor, S.H.I.E.L.D.'s helicarriers, the soaring towers of Asgard, Hawkeye's bow, Thor's hammer, mighty Thanos and the Infinity Stones, Star-Lord's quad blasters - each subject is shown using beautiful movie stills and stunning prop photography, accompanied by engaging text explaining their key features and role in the Marvel saga. A unique and captivating showcase of the first ten years of Marvel Studios, this is the book that every Marvel movie fan has been waiting for! © 2018 MARVEL

 The Marvel Cinematic Universe—comprised of films, broadcast television and streaming series and digital shorts—has generated considerable fan engagement with its emphasis on socially relevant characters and plots. Beyond considerable box office achievements, the success of Marvel’s movie studios has opened up dialogue on social, economic and political concerns that challenge established values and beliefs. This collection of new essays examines those controversial themes and the ways they represent, construct and distort American culture.

“I watched all the movies. I devoured all the articles. I listened to all the pods. I thought I knew everything there was to know about the MCU . . . and then I read this magnificent book. For fans, by fans; hilarious, gripping, and emotional; no infinity stone is left unturned. I loved it three thousand.” —Damon Lindelof The unauthorized, behind-the-scenes story of the stunning rise—and suddenly uncertain reign—of the most transformative cultural phenomenon of our time: the Marvel Cinematic Universe. Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe. For all its outward success, the studio was forged by near-constant conflict, from the contentious hiring of Robert Downey Jr. for its 2008 debut, Iron Man, all the way up to the disappointment of Ant-Man and the Wasp: Quantumania and shocking departures of multiple Marvel executives in 2023. Throughout, the authors demonstrate that the original genius of Marvel was its resurrection and modification of Hollywood’s old studio system. But will it survive its own spectacular achievements? Dishy and authoritative, MCU is the first book to tell the Marvel Studios story in full—and an essential, effervescent account of American mass culture.

Superhero films and comic book adaptations dominate contemporary Hollywood filmmaking, and it is not just the storylines of these blockbuster spectacles that have been influenced by comics. The comic book medium itself has profoundly influenced how movies look and sound today, as well as how viewers approach them as texts. Comic Book Film Style explores how the unique conventions and formal structure of comic books have had a profound impact on film aesthetics, so that the different representational abilities of comics and film are put on simultaneous display in a cinematic work. With close readings of films including Batman: The Movie, American Splendor, Superman, Hulk, Spider-Man 2, V for Vendetta, 300, Scott Pilgrim vs. the World, Watchmen, The Losers, and Creepshow, Dru Jeffries offers a new and more cogent definition of the comic book film as a stylistic approach rather than a genre, repositioning the study of comic book films from adaptation and genre studies to formal/stylistic analysis. He discusses how comic book films appropriate comics' drawn imagery, vandalize the fourth wall with the use of graphic text, dissect the film frame into discrete panels, and treat time as a flexible construct rather than a fixed flow, among other things. This cinematic remediation of comic books' formal structure and unique visual conventions, Jeffries asserts, fundamentally challenges the classical continuity paradigm and its contemporary variants, placing the comic book film at the forefront of stylistic experimentation in post-classical Hollywood.

Bringing together superhero scholars and key industry figures The Superhero Symbol unmasks how superheroes have become so pervasive in media, culture, and politics. This timely collection explores how these powerful icons are among the entertainment industry's most valuable intellectual properties, yet can be appropriated for everything from activism to cosplay and real-life vigilantism.

Contributions by Lawrence Abrams, Dorian L. Alexander, Max Bledstein, Peter Cullen Bryan, Stephen Connor, Matthew J. Costello, Martin Flanagan, Michael Fuchs, Michael Goodrum, Bridget Keown, Kaleb Knoblach, Christina M. Knopf, Martin Lund, Jordan Newton, Stefan Rabitsch, Maryanne Rhett, and Philip Smith History has always been a matter of arranging evidence into a narrative, but the public debate over the meanings we attach to a given history can seem particularly acute in our current age. Like all artistic mediums, comics possess the power to mold history into shapes that serve its prospective audience and creator both. It makes sense, then, that history, no stranger to the creation of hagiographies, particularly in the service of nationalism and other political ideologies, is so easily summoned to the panelled page. Comics, like statues, museums, and other vehicles for historical narrative, make both monsters and heroes of men while fueling combative beliefs in personal versions of United States history. Drawing the Past, Volume 1: Comics and the Historical Imagination in the United States, the first book in a two-volume series, provides a map of current approaches to comics and their engagement with historical representation. The first section of the book on history and form explores the existence, shape, and influence of comics as a medium. The second section concerns the question of trauma, understood both as individual traumas that can shape the relationship between the narrator and object, and historical traumas that invite a reassessment of existing social, economic, and cultural assumptions. The final section on mythic histories delves into ways in which comics add to the mythology of the US. Together, both volumes bring together a range of different approaches to diverse material and feature remarkable scholars from all over the world.