The Media The Public And Agricultural Biotechnology

Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.

A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by the spokespersons of industry_yet evidence of consumer uncertainty has been available all along. The roots of the controversy are visible in press coverage and public opinion polls over the past decade, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called 'terminator gene.' Arguing neither for nor against genetic engineering and other forms of biotechnology, this book charges both media and industry with ignoring the concerns of the general public and encourages greater public debate over biotech and other such complex issues.

For decades, government, industry, and the mainstream media have extolled the virtues of biotechnology while downplaying its negative side effects. Focusing on agriculture, Resistance Is Fertile challenges this dominant rhetoric by analyzing the major issues around which opponents of biotechnology in Canada are mobilizing resistance � namely, the enclosure of the biological and the knowledge commons, which together form the BioCommons. What emerges is an empirically and theoretically informed analysis of Canada's regulatory regime, the corporate control of seeds, and attempts to construct and control public discussions about agricultural biotechnology.

An authoritative review of the implementation of new crop breeding technologies and their role in feeding an increasing global population.

Many developing countries are exploring whether biotechnology has a role in addressing national issues such as food security and environmental remediation, and are considering whether the putative benefits of the technology-for example, enabling greater agricultural productivity and stability in the food supply-outweigh concerns that the technology might pose a danger-to biodiversity, health, and local jobs. Some policy leaders worry that their governments are not prepared to take control of this evolving technology and that introducing it into society would be a risky act. Others have suggested that taking no action carries more risk, given the dire need to produce more food. This book reports on an international workshop held to address these issues. Global Challenges and Directions for Agricultural Biotechnology: Mapping the Course, organized by the National Research Council on October 24-25, 2004, in Washington, DC, focused on the potential applications of biotechnology and what developing countries might consider as they contemplate adopting biotechnology. Presenters at the workshop described applications of biotechnology that are already proving their utility in both developing and developed countries.

Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.