The Men Who Advertise

Excerpt from The Men Who Advertise: An Account of Successful Advertisers, Together With Hints on the Method of Advertising W'e also have endeavored to set forth in our pages the superiority of ad vertising in newspapers over that of other kinds. The handbills are thrown away and the posters not read, and it is safe to say that an advertisement cost ing five dollars will reach twice as many people and be read by twice as many as the same money put in a handbill. Take the New York Tribune, charging in the thirty-six hundred dollars a page, and we take this because its rates are the highest and the size of the page the largest. It circulates about two hundred thousand copies. Place this same matter in the shape of a cir calar and distribute it, and it will be found to be much less generally read, besides costing more. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Men Who Advertise is a fascinating time capsule of the world of advertising in early 20th century America. Featuring profiles of successful advertisers, this book also includes a comprehensive directory of newspapers and periodicals published in the United States, as well as their advertising rates. It is an invaluable resource for historians, advertisers, and anyone interested in the history of American media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.