The Movie Business Book Third Edition

Drawing from a variety of experts in an industry that has seen major technological advances since the second edition, The Movie Business Book, Third Edition, offers the most comprehensive, authoritative overview of this fascinating, global business. A must-read for industry newcomers, film students and movie buffs, this new edition features key movers and shakers, such as Tom Rothman, chairman of Fox Filmed Entertainment; Michael Grillo, head of Feature Film Production at DreamWorks SKG; Sydney Pollack; Mel Brooks; and many others. A definitive sourcebook, it covers nuts-and-bolts details about financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. All of this -- and more -- is detailed in this new edition of the classic Movie Business Book.

Drawing on the knowledge of a full spectrum of industry experts including producers, independent filmmakers, managers and financiers, the third international edition ofThe Movie Business Bookoffers a comprehensive, authoritative overview of the film industry. It features a preface written especially for the international edition, which contextualizes this definitive, state-of-the-art sourcebook for readers in the expanding global entertainment business. A must-read for anyone working in the film and entertainment industry, it covers the nuts-and-bolts of financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. Using actual examples and advice from practitioners, this edition includes contributions from key industry players such as David Puttnam; Tom Rothman, chairman of Fox Filmed Entertainment; Benjamin S. Feingold, President, Business & Operations, Columbia TriStar Motion Picture Group (a division of Sony Pictures Entertainment); Sydney Pollack; and Mel Brooks. The Movie Business Book: International Third Editionis an essential guide for anyone wanting to launch or advance a career in the growing media marketplace.

Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.

Behind the glitter of Hollywood lies a high-powered, multibillion-dollar business whose workings are known only to industry insiders.InThe Movie Business Book,forty of Hollywood's most celebrated producers, directors, screenwriters, agents, lawyers, marketers, distributors, exhibitors, and deal makers reveal the secrets of their trade in personal accounts that are both highly informative and wonderfully entertaining.This new edition -- fully revised and updated for the movie industry of the '90s -- includes such unique perspectives as David Puttnam on producers, Sydney Pollack on directors, Henry Jaglom on independent filmmaking, Mike Medavoy on studio management, Richard Childs on home video, Martin Polon on new technology, and thirty-four more.

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Provides a road map of the scholarship on modern Hindi cinema in India, with an emphasis on understanding the interplay between cinema and colonialism, nationalism, and globalization. This book attends to issues of capitalism, nationalism, orientalism, and modernity through understandings of race, gender and sexuality, religion, and politics.

Many careers in the film and television industry are highly technical, but you don’t need an advanced education to succeed because apprenticeship rather than formal schooling has been the traditional route to success. This guide offers basic helpful tips on finding a career in television and film, from acting to working behind the scenes.